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Wazap! Plug-In Scores Better Results for Gamers
Browser Extension Enhances Top Search Engines With Optimal Gaming-Related Results
| Source: Wazap!
LEIPZIG, GERMANY--(Marketwire - August 21, 2007) - Games Convention 2007 -- International
game search engine Wazap! announced today the official launch of its
browser search plug-in, which is compatible with leading search engines
Google, Yahoo! and MSN Live. When searching any of these leading
general-purpose engines, the Wazap! plug-in displays gaming-related results
from the Wazap! database above the top search engine results within the
user's browser. Available immediately, the new addition is a convenient,
effortless tool for gamers.
This unique Wazap! tool is an efficient new approach to serve an audience,
conforming to the user's habits and preferences instead of trying to change
the behavioral patterns of the gamer. Now the user can enter a search term
into his favorite search engine and receive a highly focused set of
ratings, cheats, news and more about the games associated with the search
term, in addition to the paid or organic results of the traditional search
engine. The plug-in provides a more efficient use of the gamer's time by
cutting down the number of web searches that he or she has to do to get the
answer they're looking for.
In addition to being a powerful service for the user, the Wazap! plug-in
delivers structured results that benefit advertisers that are looking for
ways to break into the top search results. The plug-in box sits
prominently at the uppermost position in the search engine -- a perfect
location with a much higher rate of click-throughs for advertisers who are
looking to drive traffic to their sites.
President of U.S. Wazap! Thom Kozik describes the plug-in as "a solution
for both the gamer who is looking to enhance their search through a source
guaranteed to output only relevant results, and for the advertiser who is
seeking control over their ad placements. We are excited to offer this
novel add-on that will take search engines to the next level of
efficiency."
To download the Wazap! browser plug-in, visit http://us.wazap.com.
About Wazap!
Wazap! is the leading international games search engine, which provides
internet users with an extensive and well-targeted information source for
gaming-related topics. Interaction with the lively Web 2.0 community plays
an important role: not only does this community have access to accurate and
high-quality search results from the strictly content-driven Wazap!
database, but they can also actively influence the database quality and
results ranking on the search engine with user-generated content, i.e.
their own evaluations and comments. The growing Wazap! partner network also
profits from the community's intensive involvement and the continuously
increasing coverage. For more information on Wazap! worldwide, visit to
www.wazap.com.