-- Emergent's Metrics Element for Online Games
-- The Emergent Dashboard for analytics and reporting
-- HP Flexible Computing Services, a utility offering that provides
scalable technology infrastructure on a "pay-as-you-go" basis, housed in
state-of-the-art HP datacenters
-- Industry-leading HP technologies, including HP BladeSystem c-Class
server blades and HP StorageWorks solutions
-- AppLogic Grid computing layer from 3Tera
-- E-commerce and consumer billing package from Aria Systems
Emergent will be rapidly adding more services and increase the capabilities
of this initial offering to best serve the industry as more and more games
migrate online.
"Lots of companies talk about their service to the games industry, but very few technology companies are truly committed to providing the tools, technologies and services to the special breed of engineers who develop games," said Selzer. "We chose only to work with HP, Aria and 3Tera at this time -- companies known for their rock-solid reliability and a cultural commitment to customer service. Together we can offer what no one else can." "The online gaming market is burgeoning, and young companies need access to advanced technologies that can scale up as the business grows," said Matthew Lane, director, Communications, Media and Entertainment, HP. "This is the capability that Emergent and HP are providing through the integration of Emergent Platform and HP Flexible Computing Services." First Software-as-a-Service Business Model in Game Industry The initial offering of the Emergent Platform is the online game deployment service, the first "pay-as-you-go" infrastructure. This is the key to making the Emergent Platform so widely available and affordable. "Up until now, developers and publishers have had to sink huge sums of money into their infrastructure technologies before the game could earn a single dollar," explained Selzer. "With our Software-as-a-Service business model, now they can tie their financial investments to the 'stand-up,' deployment and growth of a game, and manage their cash flow over the actual cycle of a game." Designed for Deploying All Types of Online Games with Minimum Investment The Emergent Platform is capable of hosting any online game including but not limited to MMOs, advanced casual and peer-to-peer. As a sole-source provider tailored for the games industry, the Emergent Platform will provide and manage all of the hardware, hosting and bandwidth underlying the game, giving developers and publishers an advantage in bringing their unique offerings to market. Future functionality includes automated provisioning, pipeline automation, server management for MMOs, among other innovative solutions for the demanding requirements of the online game category. About Emergent Emergent Game Technologies provides flexible technologies and services that give developers an unmatched range of integrated capabilities for building, testing and managing games. These proven, stand-alone solutions, known as Emergent Elements, include the award-winning Gamebryo 3D graphics engine, which has been used to create hit titles for the PLAYSTATION®3, Xbox 360™, and PC. Emergent Elements give developers the flexibility they need to fuel creativity while reducing risk. Emergent is headquartered in Calabasas, Calif.; and has offices in Chapel Hill, North Carolina; Austin, Texas; Wroclaw, Poland; and London. To learn more, visit www.emergent.net.
Contact Information: Contact: Susan Kramer Double Forte for Emergent Game Technologies (415) 848-8113 skramer@double-forte.com