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TrueDemand Software Releases Enhanced Account Team Management Solution for Consumer Goods Organizations
Software-as-a-Service Offering Extends Visibility From Distribution Centers to Store Shelves; Adds Promotions Management Functionality; and Introduces New Action-Based Alerting
| Source: TrueDemand
LOS GATOS, CA--(Marketwire - October 4, 2007) - TrueDemand
Software, Inc. today announced the latest release of its Account Team
Management Solution for consumer goods companies. The solution is offered
as a subscription software service and designed for sales teams focused on
maximizing revenue within a specific retail environment. The new release
brings enhanced visibility into product availability across the retail
supply chain, adds features to help manage complex product promotions, and
introduces real-time action-based alerting.
"Account teams are increasingly important in driving sales for consumer
goods companies, but they need reliable information in real-time to help
them know where to get the most impact for their efforts," said Eric Peters,
CEO of TrueDemand. "With this release, TrueDemand provides replenishment
analysts and other account team members with guided recommendations that
help them drive dramatic improvements in sales execution for their retail
partners."
Extended Visibility to Retail Distribution Centers
By using information from multiple sources such as point-of-sale or
inventory data, forecast data, promotions, shipment data and price changes,
the TrueDemand Account Team Management Solution provides
consumer goods account teams with increased visibility into product
movement and availability, whether at a specific store and shelf location,
or further back in the supply chain at the retail distribution center. The
comprehensive information provided by TrueDemand allows replenishment
analysts to intervene at the appropriate level, and to identify potential
problems weeks in advance while taking into account different distribution
types and different distribution paths.
Better Results from Promotions and New Product Introductions
Consumer goods companies introduce hundreds of new products each week.
Account teams select and monitor the most profitable stores and the ideal
inventory levels for specific promotions. The enhanced Account Team
Management Solution supports this process with features that quickly
identify the most profitable store/inventory combinations, and that predict
the areas where problems are likely to occur from the distribution center
to the store shelf. The enhancements also enable account teams to integrate
market intelligence data into their analysis to maximize profits and
support planning for future promotions based on past execution results.
Actions, Not Alerts
Unlike other solutions that saturate users with alerts -- many of which are
false positives -- TrueDemand delivers prioritized recommendations for
actions based on predicted financial impact to the sales plan. This method
turns the traditional alerting process upside-down by presenting
recommended actions first, and then allowing users to drill down to root
causes. The new alerting feature leverages TrueDemand's patent-pending
science and experience-based algorithms to simplify and accelerate the
decision-making process for busy account team members.
Solution Availability
The enhanced Account Team Management Solution is currently available at
www.tdemand.com.
About TrueDemand (www.tdemand.com)
TrueDemand Software helps consumer goods companies capture lost sales at
the point of demand with on-demand solutions for actionable business
analytics. TrueDemand's sales operations, account team management and store
operations solutions rapidly and accurately identify the root causes of
sales suppression to help sales organizations increase visibility,
accelerate productivity, and target actions for results. TrueDemand is
based in Los Gatos, California, with offices in Atlanta, Georgia and Pune,
India. Visit www.tdemand.com.