Photo Release -- Woman Within Launches Revolutionary 'Side-Wire Bra'

NEW YORK, Oct. 9, 2007 (PRIME NEWSWIRE) -- Woman Within, a leading women's plus size brand in the portfolio of Redcats USA and a dominant force in the plus size intimate apparel sector, announced today the launch of a new, unique Side-Wire Bra. The company has filed a U.S. patent application to seek patent protection for this innovative bra. The Side-Wire Bra will also be offered by Woman Within's sister brands -- Roaman's and Intimate Promise -- as well as being featured on Redcats USA's plus size fashion webmall,

This exclusive bra design is part of Comfort Choice(tm), Woman Within's and Roaman's long-standing proprietary brand that is well-known and trusted by their loyal customers. The new bra features side-wire technology that contours and shapes the bust area, a soft cup, padded straps that offer comfort, and hidden side panels designed to enhance a woman's curves.

A photo accompanying this release is available at 

Customers can reserve the Side-Wire Bra now on the web at, and, and it will also be featured in catalogs set to be in-home at the end of this month. This style, the first in the Side-Wire Collection, is a lace and deluster plus size bra available in jasmine, white and black. The size range is from 38B to 54G, and is priced from $24.99 to $27.99. Moving forward into 2008, customers can expect to see Woman Within and Roaman's increasing the number of intimate apparel styles utilizing this technology. Additional Comfort Choice(tm) styles in various colors and sizes will also be available.

A photo accompanying this release is available at

Plus size intimate apparel continues to be a competitive category; however, Woman Within and Roaman's have 100 years of expertise in plus-size clothing and intimate apparel. Woman Within and Roaman's will offer this Side-Wire Collection in extended sizes and colors to ensure that customer expectations have been met. Comfort, fit and value are the focus.

"This revolutionary new technology that we have developed is truly innovative -- we have not simply replicated what is being offered by our competitors, we have designed a product that our customers are going to embrace and find unbelievably comfortable," said Stephanie Sobel, Executive Vice President of the Special Sizes Group for Redcats USA. "We conducted extensive customer research through surveys and focus groups, listened to our customers on what they need in plus size intimate apparel, and created this unique bra design combining support, comfort, and beauty, available in the widest range of sizes, anywhere!"

About Redcats USA

Redcats USA is a multi-channel home shopping leader with eleven well-known brands in its portfolio: Chadwick's, metrostyle, Woman Within, Jessica London, Roaman's, La Redoute USA, KingSize, BrylaneHome, BrylaneHome Kitchen, The Sportsman's Guide and The Golf Warehouse. Redcats USA offers a wide range of value and quality driven merchandise categories, including missy apparel, men's and women's plus-size apparel, home and lifestyle products, and outdoor gear.

About Redcats Group

Redcats USA is a division of Redcats Group, a global leader in Home Shopping for apparel and home furnishing. Drawing on a multichannel network combining catalogues, e-commerce and stores, Redcats Group generated 4.33 billion euros of sales in 2006 with 17 brands in 28 countries and a staff of 20,000 associates. Sales are split between France (46.4%), USA (27.5%) and the rest of the world (26.1%). Redcats Group is a PPR Company. For any further information:

The photos are also available at Newscom,, and via AP PhotoExpress.

Side-Wire Bra by Comfort Choice(tm) Sketch Side-Wire Bra by Comfort Choice(tm)

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