MyItThings.com Partners With Clearspring to Offer the Web 2.0 Version of the Holiday Wish Lists


NEW YORK, NY--(Marketwire - October 29, 2007) - MyItThings.com, an online magazine featuring user-generated content in a variety of pop culture subjects, including: fashion, entertainment, technology, body and home, announced today it has partnered with Clearspring Technology to offer a widget that allows users to link their wish list and virtual closet to any online destination supporting widgets. Just in time for the holiday shopping season, now users have an easy way to share their gift choices with friends and family.

With today's announcement, contributors to the MyItThings.com site can link their wish list and virtual closet to their social networks profiles, start pages and blogs, providing them an easy way to share their gift choices with friends and family.

"Not too long ago, holiday wish lists were scribbled on a piece of paper or for the more tech savvy -- done in an email," said Yuli Ziv, Co-Founder & Editor-In-Chief of My"It"Things. "Now, with the recent trend toward widgets, the social shopping industry is making the traditional holiday wish list more high tech and interactive."

The widgets are created using Clearspring technology, the leading provider of cross-platform widget services and are part of a growing trend within the social shopping industry.

"We are excited to see publishers and content providers utilize our developer's platform in a way that is creative and entertaining, but also has real value to the customer," said Hooman Radfar, Founder and CEO of Clearspring. "With an uptake in the social shopping arena during the Holiday season, the new widgets from My"It"Things Wish List really step up the game, and Clearspring's distribution service allows their widgets to be easily shared across the Web."

All content on MyItThings.com is written by users and published daily by a seasoned editorial staff. For examples and more info on how to create a holiday wish list visit http://myitthings.com/widgets/holidays

About Clearspring

Clearspring provides tools to help developers, publishers, advertisers and media companies meet the challenges of the distributed Web where users want to make, find and share their own content and online experiences. Clearspring's tools transform content and applications into widgets, small contained applications that can be grabbed by users and personalized on their own Web sites. Clearspring widgets can be syndicated easily across multiple Web and social networking sites and Clearspring offers robust analytics to track the spread of widgets in real-time. Headquartered outside Washington, D.C., Clearspring leads the world in the global delivery of widgets, having delivered in excess of 4 billion widgets (check our homepage ticker!) to date. Clearspring customers include the NBA, Universal Pictures, the Indianapolis Colts and RockYou. For more information about Clearspring Technologies and how to use widgets in your business or to join its developer community, please visit www.clearspring.com.

About My"It"Things

My"It"Things is an online network for User Generated Trends. Its online magazine features user-generated content in a variety of pop culture subjects including fashion, entertainment, technology, body and home. All content is written by users and published daily by magazine editors. MyItThings.com was developed by 2BrainsMedia LLC, a New York-based, privately funded Web 2.0 company.

Contact Information: Media Contact: Point-Blank Communications for MyItThings.com Maria Krinsky 415-509-0498