Who: Chris Stephens, PhD., Vice President Research & Development at Adaptive Technologies, Inc., (ATi) and Professor, Institute for Nuclear Sciences, Universidad Nacional Autonoma de Mexico What: Renowned scientist and inventor, Adaptive Technologies' Chris Stephens, PhD., will return to present for the second consecutive year at AMA's Annual Advanced School of Marketing Research Conference. He will offer his expert insight in a session entitled "Data Mining," presenting real-world examples and best practices that are improving business performance through science and technology. As a leader in academia, science and business, Dr. Stephens will be providing market researchers valuable knowledge on the topic of data mining, or as it is more appropriately called knowledge discovery. Chris will detail the entire field of study focusing on common classifications of data mining: profiling and predicting. He will outline how data mining can be used to deliver intelligence for improving business practices and optimizing return on investments. His session will introduce the basic concepts of data mining, paying particular attention to what the data modeling process means and how it can be visualized in an intuitive, readily understandable way. Throughout the session, concrete examples will be used to illustrate the concepts and tools discussed and how they are changing the way businesses operate in the modern economy. When:
Wednesday, November 7, 2007Where:
AMA 10th Annual Advanced School of Marketing Research University of Georgia, Atlanta Executive Education Center, Atlanta, Georgia http://www.marketingpower.com/aevent_event24821.phpAbout Adaptive Technologies, Inc. Adaptive Technologies, Inc., (ATi) helps companies make better decisions. Through our advanced predictive analytics and business intelligence solutions that turn cross-enterprise data into intelligent, actionable information, we empower leaders to make better decisions that improve business performance, control costs and optimize profitable relationships. ATi helps you Decide. With Confidence. Founded in 2001 by Chris Stephens and Henri Waelbroeck, Adaptive Technologies, Inc. is privately held and based in Phoenix, Arizona. The company is led by Susan Cordts, president and CEO. Contact us at 602-923-4200 or visit www.adaptiveinc.com.
Contact Information: For additional information: Jamie Glass Artful Thinkers, LLC 602.369.5537 Adaptive Technologies, Inc. (ATi) 4530 East Shea Boulevard, Suite 130 Phoenix, Arizona 85028 602-923-4200 www.adaptiveinc.com