Cremation Company Triples Sales Inquiries With Online Video

Company Taps Prizm and Jennings Public Relations & Advertising to Launch Internet Campaign

KANSAS CITY, MO--(Marketwire - November 2, 2007) - Securing the top spots on Google and Yahoo! isn't just for corporate giants anymore. Small to medium-size businesses are becoming competitive, utilizing professionally produced online videos to carve out niche audiences, affect search engine rankings and drive traffic to websites.

Heartland Cremation & Burial Society tripled its online sales inquires and improved search engine rankings through online video and social media relations. According to Andrew Loos, president of Heartland Cremation & Burial Society, his company needed to separate itself from industry competition while responding to customers who needed around the clock assistance. Loos felt the best way to accomplish this was with an emotional video message.

He turned to an online video production agency, Prizm, to produce and develop the site for his company and for 15 of the top cremation and alternative death care businesses across the nation. "We asked Prizm to integrate a passionate message delivered by a Human Host™ and online video on 15 of our websites (," he said. "Since we operate around the clock, this was the next best way for families to experience us without us being there to explain their funeral options at 2 a.m. Prizm separated us from our competition and positioned us as industry leaders by utilizing their technology," he added.

The online video experts created a new venue for consumers to explore cremation and burial options without leaving the comforts of their home by developing an interactive Media Site™ for Heartland. This included a Human Host™ or virtual host and two online videos: "How to Care for A Veteran" and "Why Cremation?" The Human Host™ greets visitors with a warm smile any hour of the day or night.

Lori Baerg, CEO of Prizm, explained that the Human Host™ is a "Window to Your World"™ and the next best thing to a handshake. "Heartland's Human Host™ assures visitors that Heartland is always ready to field questions and take care of details associated with the death of a loved one. Human Hosts also provide details about company services and serves as an extension of the company's culture," said Baerg.

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Contact Information: Contact: Valerie Jennings 816-221-1040