-- In the third quarter, 2 new deployment contracts were signed -- To date in the fourth quarter, 1 additional deployment contract has been signedAssessment activity in the third quarter, and through the fourth quarter to date, is as follows:
-- In the third quarter, 3 new assessment contracts were signed -- To date in the fourth quarter, 4 additional assessment contracts have been signedThe total value of the potential deployment contracts represented in the 15 active assessments is approximately $60 million. Assessment Conversion Cycles The vast majority of eLoyalty's Behavioral Analytics™ engagements begin with an assessment sold to a senior level business sponsor. The primary purpose of an assessment is to deliver a detailed business case and a benefits realization roadmap. eLoyalty has built a very strong assessment methodology that, in almost every case, produces a very compelling business case for the business sponsor. After completing and presenting the business case, we typically begin contract discussions for full-scale deployment. As Behavioral Analytics™ is a complex and transformational solution, and our clients tend to be very large companies, we often experience extended conversion cycles. We are currently engaged in a number of these conversion discussions, and we are focused on moving them forward as rapidly as is practical. We believe a high percentage of our assessments will convert to deployments based on the compelling business cases we build, our strong benefits realization methodology and the high quality customer reference list we have established. Business Development Team We added 2 new business developers to the Behavioral Analytics™ sales team in the third quarter of 2007, bringing our total to 9. Based on the compelling benefits associated with Behavioral Analytics™, and the large available market, strengthening our business development team is an important factor in the growth of Behavioral Analytics™. Intellectual Property In the third quarter of 2007, eLoyalty filed 5 new patent applications for Behavioral Analytics™ innovations. These new filings bring the number of Behavioral Analytics™ patent applications on file to 19 in the U.S. and 5 internationally. Aggregated Data In October of 2007, we reached several important milestones in terms of aggregated data. The size of our aggregated database exceeded 100 million recorded interactions and 30 million analyzed interactions. These totals are growing at the rate of 5%-10% per month. Growing our set of aggregated data is an important element in our strategy of building deep industry expertise and a database of best practices. We will further discuss the progress and status of Behavioral Analytics™ on our third quarter conference call. About eLoyalty eLoyalty helps its customers achieve breakthrough results with revolutionary analytics and advanced technologies that drive continuous business improvement. With a long track record of delivering proven solutions for many of the Fortune 1000, eLoyalty's offerings include Behavioral Analytics™, Integrated Contact Solutions and Consulting Services, aligned to enable focused business transformation. For more information about eLoyalty, visit www.eloyalty.com or call 877-2ELOYAL. Safe Harbor Statement Safe Harbor Statement under the Private Securities Act of 1995: Statements in this news release that are forward-looking statements are subject to various risks and uncertainties concerning specific factors described in eLoyalty's Form 10-K and other filings with the U.S. Securities and Exchange Commission. Such information contained herein represents management's best judgment as of the date hereof based on information currently available. eLoyalty does not intend to update this information and disclaims any legal obligation to the contrary. Historical information is not necessarily indicative of future performance.
Contact Information: Contact: eLoyalty Corporation Steve Pollema Vice President, Operations and Chief Financial Officer (847) 582-7100