Artificial Life, Inc. Announces Distribution of IG Fun-Branded Mobile Content


LOS ANGELES and HONG KONG, Nov. 20, 2007 (PRIME NEWSWIRE) -- Hong Kong based Artificial Life, Inc. (OTCBB:ALIF), a leading provider of award-winning mobile 3G technology and applications, announced today partnering with IG Fun, the international mobile publishing and development arm of Indiagames, to distribute their titles to some of Artificial Life's existing partners, as well as on its m-commerce portal: www.botme.com . IG Fun has published licensed titles such as Rush Hour 3, Predator, Godzilla, Tradewinds 2 and The Office amongst others.

This agreement will enable Artificial Life's customers to access branded titles from the IG Fun repertoire of mobile games. Consumers will soon be able to purchase games directly from the website and download them to their handsets independent of their location or mobile operator. With this partnership, IG Fun will open up a new revenue stream coming from online sales of mobile games and other content on www.botme.com. IG Fun branded games will also be offered to customers via telecom operators and resellers in countries such as Germany, Austria, Switzerland, Scandinavia, New Zealand, Greece and others.

"This agreement will enable IG Fun to reach out to a whole new set of international consumers through Artificial Life's robust content delivery system. We are pleased to partner with Artificial Life and are confident this partnership will be a mutually beneficial venture. The IG Fun games catalogue will spruce-up Artificial Life's existing catalogue of 3G games & mobile entertainment applications and will be well received in the geographical regions catered by Artificial Life, " said Sean Malatesta, CEO of IG Fun.

"We are excited to work with Indiagames to distribute their branded titles to our many international partners. Indiagames has a diversified product catalogue including well known titles such as Rush Hour 3, Garfield and Bruce Lee. We are very excited to forge this publishing partnership with IG Fun and to help bring their titles to different markets around the globe," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

About IG Fun

IG Fun LLC is the International mobile publishing and development arm of Indiagames; focused on the European and the Americas market and aims to be a Top 10 mobile publisher in every territory that it operates in. Since its launch, IG Fun has partnered with major Hollywood movie studio partners. The company operates under the simple idea that the "Customer is King" and aims to provide fun and exciting games for end user - The Consumer. IG Fun aims to provide high quality games, the widest handset coverage and support titles with clutter breaking marketing and merchandising. IG Fun distributes with most major carriers in almost every country in Europe and The Americas.

About Indiagames

Indiagames Ltd is India's #1 mobile and online games company and one of the leading global mobile game publishers. The Company is engaged in publishing and developing games across various platforms like Online, Mobile and consoles. Indiagames' products are developed and published across leading technology platforms and are distributed through partnerships with major mobile operators in over 67 countries. In India, the Company also distributes games via its consumer focused website http://www.indiagames.com. Indiagames has over 250 employees and offices in Mumbai, London, Los Angles & Beijing. Key investors include TOM Online Inc. (Nasdaq:TOMO) (HK GEM stock code: 8282) - a leading wireless Internet Company in China providing value-added multimedia products and services, Adobe Inc., and Cisco Systems Inc.

About Artificial Life, Inc.

Artificial Life, Inc. (OTCBB:ALIF) is a public US corporation headquartered in Hong Kong with offices in Berlin (EMEA headquarters) and Tokyo. We are a leading global full service provider of award winning mobile technology, mobile TV, content, games and business applications (see also our Company's homepage: www.artificial-life.com; and our m-commerce portal: www.botme.com).

Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "potential," "continue," or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on April 3, 2007. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.



            

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