The Walking Company Opening Fifteen New Locations in Time for Holiday Shoppers

Ten Percent Growth in Stores Will Bolster 4th Quarter Sales for Nation's Leading Comfort Footwear Retailer

SANTA BARBARA, CA--(Marketwire - December 11, 2007) - The Walking Company, the world's largest specialty retailer of comfort footwear, today announced that it has opened seven new stores in November with an additional eight new locations scheduled for pre-holiday opening. These new store openings are in addition to the eight locations to be acquired in the pending purchase of the Natural Comfort chain in Florida.

The 15 new store locations are Westfield Annapolis, Annapolis, MD; Walt Whitman Mall, Huntington Station, NY; Augusta Mall, Augusta, GA; Arlington Highlands Mall, Arlington, TX; Town Square Las Vegas, Las Vegas, NV; Rockaway Town Square, Rockaway, NJ; Polaris Fashion Place, Columbus, OH; King's Shops, Waikoloa, HI; Stanford Shopping Mall, Palo Alto, CA; Chesterfield Mall, Chesterfield, MO; Solomon Pond, Marlborough, MA; Bridge Street Town Centre, Huntsville, AL; Town Center at Boca Raton, Boca Raton, FL; Ocean County Mall, Tom's River, NJ; and The Shoppes at Fallen Timbers, Maumee, OH; respectively.

Each new store location will feature the latest styles and designs from more than 40 premium comfort footwear brands including ECCO, Mephisto, UGG and Dansko. The Walking Company also offers a wide selection of comfort footwear from hard-to-find international brands such as Pikolinos and BeautiFeel. Each store has a comprehensive selection for every end use, from dress shoes and business casual footwear to sandals, clogs, boots and active performance shoes.

"The addition of these locations in time for the holiday provides new consumers with a comfort shoe destination during the gift giving season," said Lee Cox, senior vice president of retail at The Walking Company. "Our continued growth and the new business opportunity in these premium retail locations reflect the strength of The Walking Company brand and the growing demand for quality comfort footwear."

All of the footwear sold at The Walking Company comes with the company's promise of authentic comfort, which guarantees every product is made with the highest quality materials and unsurpassed craftsmanship to provide optimal comfort.

In addition to a wide selection of comfort footwear, The Walking Company offers a variety of comfort-related accessories. The new stores will also feature the Aetrex orthotic system and digital foot-scanning technology. Customers who come into the store can have their feet scanned to identify their foot type and pressure points, and determine the appropriate Aetrex orthotics for their feet. Orthotics, once used as a remedy for foot conditions, are widely used by people to increase comfort and improve footwear performance.

About The Walking Company

The Walking Company, Inc. is the leading specialty retailer of high quality comfort shoes and accessories and is dedicated to bringing customers the best brands from around the world, featuring premium brands such as ECCO, Mephisto, Dansko, UGG and Merrell among many others. The Walking Company, a wholly owned subsidiary of Big Dog Holdings (NASDAQ: BDOG), sells its products through more than 175 stores in premium malls across the country as well as The Walking Company catalog and Web site. More information is available at

Contact Information: Contact: Sean Toren The Walking Company 805-963-8727 ext. 1350