Public Voting for California's Next Anti-Smoking TV Commercial Begins
Public Will Help Decide the Grand Prize Winner of the "Be a Reel Hero" Commercial Contest
| Source: California Department of Public Health
LOS ANGELES, CA--(Marketwire - February 4, 2008) - The California Department of Public Health,
Tobacco Control Program is asking the public to help select the winning TV
commercial in the "Be a Reel Hero" contest. The public is encouraged to
help select the winning commercial by viewing the finalists on
www.BeAReelHero.com and voting for their favorite ads. Public voting began
on February 1 and will end on February 22.
The public will act as one part of the five part judging panel for the
contest. The other four judges will come from the entertainment,
advertising, government and public health sectors. The winning commercial
will air on California television as part of the state's anti-smoking
campaign.
The "Be a Reel Hero" contest invited all creative Californians to use their
talent to save lives by producing a compelling 30-second television
commercial that communicates California's anti-smoking message. The
winning commercial will join the ranks of other groundbreaking advertising
produced by California's anti-smoking program.
For more information about the video contest, please visit
www.BeAReelHero.com.