Contact Information: Media Contact: Jessica Riley Trevelino/Keller Communications Group 404-214-0722, X107
Planet Smoothie Issues a Call for Green Inventors With Its "New Year! New Look! New You!" Campaign
| Source: Planet Smoothie
ATLANTA, GA--(Marketwire - February 4, 2008) - Planet Smoothie announces today its "New Year!
New Look! New You!" campaign. The promotion kicks off this month and
focuses on things good for you and good for the planet -- including
Wellness and Weight Loss offerings and an eco-aware initiative with a call
to action for planet-conscious consumers.
Re-Use It or Lose It Contest
While Planet Smoothie currently serves its smoothies in cups made of
recycled polystyrene and offers the reusable "MacDaddy" insulated travel
mug, the smoothie concept recognizes the need for an ideal material that
will find its way into the recycling stream. Because the need to find or
create a replacement cup is so important, Planet Smoothie is sponsoring a
contest to encourage inventors to develop an eco-friendly solution to
polystyrene, currently the only cup material in the marketplace that
maintains a smoothie's delicious, frozen integrity.
Last year, Planet Smoothie launched a 22-market "Good for You, Good for the
Planet" tour and traveled coast-to-coast in a biodiesel converted ice cream
truck designed to raise awareness of green issues in markets across the
country. Continuing with its movement towards green education and
solutions, Planet Smoothie is asking consumers, inventors, academics and
the like to develop a solution to either "re-use it or lose it" -- "it" is
polystyrene.
"We have and continue to exhaust our resources through reuse of
polystyrene, or overall conversion or replacement of this material," says
Chris Morocco, Executive Vice President and Chief Development Officer for
Emerging Brands. "We know that our consumers not only care about their own
health, but also the health of the planet, so it makes sense for us to tap
into their energy, enthusiasm and resourcefulness to see if Planet Smoothie
consumers can help us come up with a solution."
Planet Smoothie will reward the inventor of the best solution $5,000 and
one free smoothie a week for a year. To spread the word, Planet Smoothie
will post on social media sites such as YouTube, Facebook and
coolpeoplecare.org, academic sites, entrepreneur sites and job sites.
Interested individuals can submit their proven solution between January 1
and September 30, 2008, and the best solution will be selected by December
31, 2008. For more information on the Re-Use It or Lose It Contest,
including contest rules, please visit www.planetsmoothie.com.
Wellness & Weight Loss
Under its "New Year! New Look! New You!" campaign, Planet Smoothie will
highlight its Wellness and Weight Loss lifestyle category throughout
January and February, including acai, a well-touted "super fruit" harvested
in the rainforests and loaded with anti-oxidants, and Planet Smoothie
Blasts. Consumers have the option to add need-specific nutrients to any
smoothie with Planet Smoothie Blasts, blends of vitamins and supplements.
Eight Blast varieties are available, and each targets a unique focus,
including the Immune Blast (an oomph of Echinacea and Vitamin C); the
Anti-Oxidant Blast (Vitamins A, C and E, citrus biofavonoids, zinc and
selenium); and the Fat Burner Blast (a powerful punch of Chromium
picolinate, L-carnitine, lecithin and mustard seed).
MacDaddy Mug
Planet Smoothie currently offers a 32-ounce "MacDaddy" mug, recently
updated with a fresh design and tagline "Give the world a hug; reuse this
mug!" The mug has a fresh and bright design with swatches of lime, fuchsia
and turquoise.
About Planet Smoothie
Planet Smoothie is among the top three smoothie concepts in the country,
serving real fruit smoothies infused with vitamins and nutrients for
active, occasion-driven consumers. Founded in Atlanta in 1995, Planet
Smoothie is the original concept in the Raving Brands
(www.ravingbrands.com) portfolio. In 2007, it was recognized by Restaurant
Business as a "Future 50" concept, one of the fastest growing up and coming
concepts in the country. Its sister concept, Planet Smoothie Café, expands
the smoothie concept to a more food-oriented experience and features
healthy breakfast and lunch menu choices including acai bowls, wraps and
salads. For more information, visit www.planetsmoothie.com.