1-800-FLOWERS.COM(R) Picks Mercent

SEATTLE, WA--(Marketwire - February 5, 2008) - Mercent™, a provider of online marketing technology and services for retail merchants, today announced that 1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS), the world's leading florist and multi-channel retailer, has selected Mercent's hosted software service to increase online sales. 1-800-FLOWERS.COM® joins the growing list of top retail brands that utilize Mercent's on-demand platform, Mercent Retail™, to maximize online sales, profits, and merchandising control through leading online marketing channels. Mercent is responsible for all shopping feed marketing programs for the company's family of brands.

"Mercent demonstrated superior technology and industry-leading talent during our product feed management vendor selection process," said Michael Kildale, Director of Interactive Marketing at 1-800-FLOWERS.COM. "We closely evaluated alternatives in the online product marketing space, but Mercent's capabilities made our decision easy."

For more than 30 years, 1-800-FLOWERS.COM has been providing customers around the world with the freshest flowers and finest selection of plants, gift baskets, gourmet foods, confections and plush stuffed animals perfect for every occasion. 1-800-FLOWERS.COM offers the best of both worlds: exquisite, florist-designed arrangements individually created by some of the world's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight from its "Fresh From Our Growers(SM) Collection."

1-800-FLOWERS.COM ranks No. 34 in the Internet Retailer Top 500 Guide to Retail Web Sites. During the 2007 fiscal year, 1-800-FLOWERS.COM generated net income of $17.1 million on sales of $912.6 million, with web sales accounting for approximately 55% of total sales. More than 6.6 million e-commerce customers placed orders during the fiscal year, with repeat customers representing 47.7% of the total. The company also attracted approximately 3.5 million new e-commerce customers in fiscal 2007.

"Mercent looks forward to increasing 1-800-FLOWERS.COM's online customer reach and advertising efficiency," said Eric Best, CEO of Mercent. "Mercent ensures that 1-800-FLOWERS.COM's offers are visible and competitive everywhere that shoppers evaluate and purchase products online."

Mercent Retail allows e-tailers and multi-channel retailers to effectively promote and sell products to more than 200 million shoppers through the Mercent Shopping Network, an advertising program that connects merchants to 50 leading shopping channels through one low-cost, single point of integration. Mercent-integrated transactional online marketplaces include Amazon.com, Buy.com, eBay Express, SHOP.COM, and the Shopping.com Cart Program. The Mercent Shopping Network also includes leading referral-based shopping portals such as Shopping.com and Shopzilla, and affiliate marketing programs such as LinkShare and Performics. Mercent Retail provides turnkey data integration with leading analytics and paid search platforms including Coremetrics and Omniture. Mercent offers technology and services through a pay-for-performance pricing model.

Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network are available at www.mercent.com

For an in-person demo next week, stop by Mercent Booth #83 at eTail 2008, February 11 - 14 in Palm Desert, CA. Contact 206 832 3900 or sales@mercent.com for more information.

About Mercent

Founded by veterans of Amazon.com, Mercent provides online marketing technology and services to help retail merchants optimize performance across online channels. Mercent's on-demand platform, Mercent Retail, increases revenue and gross margins by promoting the right products with the right merchandising offers and placement. Mercent Retail provides a single point of integration between existing retail management systems and more than 50 leading online marketing channels including transactional marketplaces such as Amazon.com and SHOP.COM, shopping portals such as Shopping.com and Shopzilla, and affiliate marketing programs such as LinkShare and Performics -- making it easy for merchants to automate, measure, and optimize online product merchandising campaigns through these channels. Mercent customers include Benefit Cosmetics, REI, GUESS?, Bass Pro Shops, 1-800-FLOWERS.COM, Redcats Group, Celebrate Express, Levenger, and other leading retailers. Mercent is an Amazon.com Certified System Integrator, Buy.com Gold Certified Partner, and SHOP.COM Certified Data Feed Provider. Mercent is venture-funded and based in Seattle, WA. For more information, visit www.mercent.com.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world's leading florist and a provider of specialty gifts for all occasions. For more than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections and plush stuffed animals perfect for every occasion. 1-800-FLOWERS.COM® (1-800-356-9377 or www.1800flowers.com), named one of the top 50 online retailers by Internet Retailer and the recipient of ICMI's 2006 Global Call Center of the Year Award, offers the best of both worlds: exquisite, florist-designed arrangements individually created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight from its "Fresh From Our Growers(SM) Collection." As always, 100% satisfaction and freshness are guaranteed.

The 1-800-FLOWERS.COM, Inc. collection of brands also includes Gourmet Gifts such as popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); exceptional cookies and baked gifts from Cheryl&Co.® (1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from Fannie May® confections brands® (www.fanniemay.com and www.harrylondon.com); gourmet foods from Greatfood.com® (www.greatfood.com); wine gifts from Ambrosia® (www.ambrosia.com); gift baskets from 1-800-BASKETS.COM® (www.1800baskets.com) as well as Home Decor and Children's Gifts from Plow & Hearth® (1-800-627-1712 or www.plowandhearth.com), Wind & Weather® (www.windandweather.com), HearthSong® (www.hearthsong.com) and Magic Cabin® (www.magiccabin.com); and the BloomNet® international floral wire service, which provides quality products and diverse services to a select network of florists. 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ Global Select Market under ticker symbol FLWS.