UPDATE: Election 2008 Study Suggests Republican Voters Have "Greening" Attitudes & Behaviors About Politics & Environment

NEW YORK, NY--(Marketwire - February 6, 2008) - An Election 2008 study by Experian Consumer Research suggests that Republicans, from ultra conservative to moderate voters, are trending toward greener attitudes and behaviors about politics and the environment. In contrast, Democrats are maintaining a higher percentage of voters who think and act "green" and who are on the fence about key green issues.

Download the free political profile and geographic study about these green voter personas: http://www.smrb.com/?c=Political+Personas

Or text "GREENVOTERS (space) (your e-mail address)" to 95495.

Chris Wilson, president of Experian Consumer Research, said identifying and understanding how green voters are is politically advantageous in 2008. "Candidates, political parties and consultants need to know the difference between voters who act green and those who think green in order to target and deliver messages to green voters," said Wilson. "For example, ultra conservatives and mild Republicans care about recycling and are worried about pollution. Un-involved conservatives and left out Democrats are not interested in the 'green' movement. So, having this type of political intelligence could tip the election scale one way or another, especially in greener cities."

Watch Ken Treske with Experian Consumer Research, speak about how political candidates and consultants can leverage green political database services in 2008: http://www.youtube.com/watch?v=V-h9q4g3Wm8

PoliticalPersonas is a segmentation system designed to identify unique groups of American adults by political outlook and behavior. The personas segmentation is based on more than 100 of the most politically discriminating facts and insights measured on the American population including voter registration, party affiliation, attitudes, opinions and geography.

Moreover, PoliticalPersonas identifies 10 discrete segments of adults. The segments are divided into registered and unregistered voter groups. Among registered voters, there are eight segments separated by party affiliation. Additionally, there are two separate segments identifying unregistered voter groups.

Detailed analysis of the motivations that drive today's voters, segmented into ten voter types include the following:

--  Unconnected & Unregistered, Informed But Unregistered
--  Super Democrats, Left Out Democrats, Conservative Democrats
--  On The Fence Liberals, Green Traditionalists
--  Mild Republicans, Uninvolved Conservatives, Ultra Conservatives

Experian Consumer Research (ECR) is ranked one of the fastest growing market research companies by Jack Honomichl, the leading market research authority. ECR, a part of Experian, is comprised of Simmons, a full service, consumer research organization that has been The Voice of the American Consumer for more than 50 years.

Contact Information: Contact: Valerie Jennings 816.221.1040