Contact Information: Contact: Meryl Franzman 617 739 1769
ON DEMAND Conference & Exposition's Marketing Keynote Panel Offers Insights on Industry Trends and Marketing Priorities from InfoTrends, the CMO Council and the Direct Marketing Association
| Source: Questex Media Group
NEWTON, MA--(Marketwire - February 19, 2008) - Questex Media Group's ON DEMAND Conference &
Exposition (ondemandexpo.com), the preeminent event for commercial
printers, publishers, and in-plant printing professionals, will present a
marketing focused keynote panel titled "The Changing Media Mix: A Marketing
Perspective" on Wednesday, March 5 at 11:10 a.m. Senior executives from
InfoTrends, the CMO Council and the Direct Marketing Association will
discuss critical industry trends and priorities of marketing executives.
The ON DEMAND Conference & Exposition will take place at the Boston
Convention & Exhibition Center from March 4-6, with tutorials on Monday,
March 3, 2008.
This keynote panel is designed to provide first-hand insights from leading
marketing experts including Donovan Neale-May, Executive Director of the
CMO Council and Ramesh Ratan, Executive Vice President and COO for the
Direct Marketing Association. Barb Pellow, Group Leader, InfoTrends will
moderate the discussion. Attendees will gain perspective on how to adjust
their business models and deliver value-added services to support the
highest growth application segment -- marketing communications and direct
mail.
"The combination of affordable color and multi-channel campaign marketing
solutions along with integrated marketing dashboards is helping the savvy
print service provider transform into a more profitable marketing services
provider (MSP)," commented Pellow.
According to the CMO Council's Annual Marketing Outlook report of Chief
Marketing Officers, the majority of marketers noted that their top goals
are to qualify and measure the value of marketing programs and investments,
improve the efficiency and effectiveness of the marketing organization and
grow customer knowledge, insight, and dialogue.
"The pressure to deliver ROI has given rise to a new breed of CMOs that is
more focused on measurable performance and business results," stated
Donovan Neale-May, Executive Director of the CMO Council.
"After enjoying free rein to spend money, build brands, and gain awareness
in the latter half of the 1990s, marketers today face far greater demands
for accountability and proven return on investment from the board room, the
CEO, and their peers in other departments," commented Ramesh Ratan,
Executive Vice President and COO for the Direct Marketing Association.
For additional details on the keynote presentations, go to:
http://www.ondemandexpo.com/ondemandexpo2007/v42/index.cvn?id=10167
For more information about the ON DEMAND Conference & Exposition, or to
register, visit http://www.ondemandexpo.com or call 888-824-3004.
Keynote sessions are open to all ON DEMAND Conference & Exposition
attendees. For additional information, please visit www.ondemandexpo.com.
For information on exhibit and sponsorship opportunities, contact Leo
Squatrito at 617.219.8378 or lsquatrito@questex.com.
ON DEMAND Conference & Exposition
The ON DEMAND Conference & Expo is the world's leading digital printing
conference and exposition, encompassing all the technologies used to
create, manage, personalize, print and deliver content. It's about more
than print on demand technology, management and strategy; it's insight into
the future of the printing industry by experts who have been at the
forefront of the printing business for many years.
About InfoTrends
InfoTrends, a Questex Company, is the leading worldwide market research and
strategic consulting firm for the digital imaging and document solutions
industry. InfoTrends provides research, analysis, forecasts, and advice to
help clients understand market trends, identify opportunities, and develop
strategies to grow their businesses.
About Questex Media Group, Inc.
Questex Media Group, Inc. is a global, diversified business-to-business
integrated media and information provider, headquartered in Newton, MA.
Questex serves multiple industries including technology, beauty, spa,
travel, hospitality, leisure, home entertainment, industrial and service
industries through a range of well-established, market-leading
publications, events, interactive media, research, information and
integrated marketing services. The company's media properties include over
100 print and digital media publications, 45 conferences, tradeshows and
events, as well as a range of research, data and information products. The
company's businesses are managed through operating companies including
Questex Media Group; InfoTrends, Inc., Imaging Networks and; McLean Events
International, Ltd, a world-leading producer of appointment-based events.
The company's combined operations include more than 400 employees in
offices throughout North America, South America, Asia and Europe.