BOOMj TV Introduces Original Programming to NEXT.TV(TM) and HP for Baby Boomers and Generation Jones

LOS ANGELES, CA--(Marketwire - March 5, 2008) - NEXT.TV™, the revolutionary new Internet television service that debuted on HP consumer notebooks, today announced the addition of BOOMj, Inc. (OTCBB: BOMJ) as a NEXT.TV channel partner. BOOMj.com, a Web-based niche lifestyle portal, eCommerce store and social network serving more than 78 million Baby Boomers and Generation Jonesers, will introduce brand new video programming to the global NEXT.TV audience, as part of the BOOMj Lifestyle Network. Initially available via a web update, NEXT.TV is currently on all HP consumer notebooks shipping with Microsoft Windows Vista.

Launching multiple channels on NEXT.TV, BOOMj content will initially include popular program offerings that parallel existing content on the BOOMj website, including BOOMj Today, a weekly interview-style show covering the hottest topics for Baby Boomers and hosted by Jon Denny.

"The BOOMj Lifestyle Network is an extension of our Web portal which was built specifically to serve as a one-stop shop for Baby Boomers online," said Wendy Borow-Johnson, President of BOOMj. "The network will feature health, beauty, fashion, fitness, home improvement, travel and other content appealing to Baby Boomers and Generation Jones and we plan to launch a BOOMj Shopping Channel in the spring."

"BOOMj represents a unique demographic that we are excited to introduce NEXT.TV to," said David Goldsmith, Sr. VP and General Manager of the HP-NEXT.TV initiative. "The possibilities for this growing market are limitless as more and more users experience entertainment at its finest."

HP notebook users can access NEXT.TV through HP QuickPlay™, allowing them to access hundreds of television and video programs with on-demand Internet television channels. As many HP consumer notebooks can be connected to TVs through an S-Video or HDMI connection, these users can bring the NEXT.TV experience into the living room. With the provided remote control, NEXT.TV content can be enjoyed from up to 10 feet away, adding a new dimension to the internet viewing experience.

Powered by IPTV pioneer DAVE Networks, NEXT.TV brings an unprecedented TV-like experience to consumer PCs, bringing together advertisers, content owners and viewers in an easy-to-use entertainment-driven environment. NEXT.TV can be accessed with a wired or wireless broadband Internet connection and offers broadcast-quality content to viewers for free.

At launch, NEXT.TV featured more than 50 channels of programming across all genres, including comedy, drama, cartoons, sports and science fiction. Channels and programs available on NEXT.TV vary by geographic region and include shows from around the world, allowing viewers to experience truly global television. NEXT.TV continues to add channels and content partners in order to continue to provide high-quality viewing experiences to users.

Users who do not have QuickPlay on their notebooks and wish to be part of NEXT.TV web application beta program can sign up at www.next.tv.

About BOOMj, Inc.™

BOOMj.com, Inc.™ (OTCBB: BOMJ) is a leading multi-platform lifestyle/social network portal serving Baby Boomers and Generation Jones. BOOMj provides an integrated and highly focused community which incorporates personalized social networking, online shopping, travel deals, video programming, and breaking headline news and focused content in: health, finance, politics, lifestyle, and movies/entertainment for members. For more information regarding the company, please visit http://www.boomj.com.

About NEXT.TV™

Developed and powered by DAVE Networks, NEXT.TV is a next generation Internet television service that combines the best of TV and the best of the Internet to deliver television and video content to PCs. Users can access NEXT.TV anywhere with a broadband wired or wireless Internet connection making mobile television a reality.

For more information, please visit www.next.tv.

Safe Harbor Statement:

This news release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases that say Double-Take or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All forward-looking statements are inherently speculative, and are subject to risks and uncertainties that could cause actual results to differ materially from those anticipated in forward-looking statements. These risks and uncertainties include those set forth from time to time in our filings with the Securities and Exchange Commission. We are under no obligation, and do not undertake any duty, to update these forward-looking statements at any time.

Contact Information: Contact: FOR NEXT.TV Elina Heng Terpin Communications (310) 821-6100 x108 FOR BOOMj.com Jordan Fischler Allison & Partners (646) 428-0604