BILLERICA, MA--(Marketwire - March 11, 2008) -
What/Who: Trillium Software, a business of Harte-Hanks (
NYSE:
HHS) and
a leading enabler of
Total Data
Quality solutions, will host a Webinar featuring Forrester Research
Principal Analyst Rob Karel titled: "Master Data Management: It's All About
the Data"
Why: Currently, there is considerable attention being paid to
Master Data Management (MDM) and all it potentially offers,
but unfortunately, many organizations have failed to adopt "best practices"
for implementing MDM solutions. Companies face many data management
challenges and are looking for ways to get started by learning from early
MDM adopters and their experiences. Given that MDM solutions aim to
deliver high quality data,
the strategic use of data quality processes can quickly
simplify many of the challenges and further support MDM implementations and
achievements.
Join
Forrester Research
analyst Rob Karel as he discusses the challenges of MDM
and his recommendations and best practices for achieving data management
success.
The Webinar will discuss:
-- The MDM landscape and maturity of the market,
-- A suggested MDM initiative framework,
-- Takeaways that each organization can utilize for their own
implementation, and
-- Use of technology to automate data discovery to deliver high quality
data and ensure project success.
Date: Tuesday, March 25, 2008, at 2:00 p.m. EDT / 11:00 a.m. PDT / 1900
hr UK
Registration: Pre-registration is now open and required for participation
(copy and paste this link in a Web browser):
https://trilliumsoftware.webex.com/trilliumsoftware/onstage/g.php?d=718823116&t=a
Media Contact: Editors and reporters may contact Michael Antonellis,
corporate communications manager, Harte-Hanks Trillium Software, at (978)
439-3813 or
michael_antonellis@trilliumsoftware.com.
About Harte-Hanks
Harte-Hanks is a worldwide direct and targeted marketing company that
provides marketing services and shopper advertising opportunities to local,
regional, national and international consumer and business-to-business
marketers. Visit the Harte-Hanks Web site at
http://www.harte-hanks.com or
call (800) 456-9748.
Harte-Hanks Trillium Software enables organizations to achieve Total Data
Quality by providing a full complement of technologies and services
providing
global data profiling,
data
cleansing, enhancement, and data linking for e-business, customer
relationship management, enterprise resource planning, supply chain
management, data warehouse, and other enterprise applications. For more
information about Trillium Software and its offerings, call (978) 436-8900
in the USA and in the United Kingdom call +44 (0) 118 940 7666 or visit
Trillium Software online at
http://www.trilliumsoftware.com.
This document may contain trademarks that are owned or licensed by
Harte-Hanks, Inc., and its subsidiaries, including, without limitation,
Trillium Software and other names and marks. All other brand names,
product names, or trademarks belong to their respective holders.
Contact Information: Media Contact:
Michael Antonellis
corporate communications manager
Harte-Hanks Trillium Software
(978) 439-3813
michael_antonellis@trilliumsoftware.com.