Shape Foods(TM) Launches Heart Shape(TM) Flax Oils

Industry's First All Natural, Culinary Quality(TM) Flax Oil and Oil Blends Now Available

Portland, Oregon, UNITED STATES

BRANDON, MB--(Marketwire - April 2, 2008) - Shape Foods Inc. (, producer of all natural, culinary quality flax oil products, introduces Heart Shape Flax Oil and Flax Oil blends. Heart Shape Flax Oil and Flax Oil blends marry the purest flax, olive and sunflower oils, a process that makes traditional Mediterranean oils even healthier. The line of three products: Flax Oil, Flax & Sunflower Oil blend and Flax Olive Sunflower Oil blend are available in major retailers nationwide this month. MSRP is $9.99 for a 250ml bottle.

Heart Shape flax oils contain essential heart-healthy Omega-3 superunsaturates, Omega-6 polyunsaturates and Omega-9 monounsaturates. While the health benefits of flax oil have been touted for many years, flax oil's shelf life was short and taste considered unpleasant. However, Shape Foods' revolutionary production process yields the industry's first ultra-pure, culinary quality flax oil. The result is Heart Shape, a rich, superior tasting flax oil with a two year shelf life that does not require refrigeration until after it is opened.


Shape Foods Heart Shape Flax Oils are currently available at the following locations in New York and will be available at retailers nationwide this month:

--  A & P
--  Balducci's
--  The Food Emporium
--  Foodtown
--  Gristedes
--  Kings
--  ShopRite
--  Super Fresh
--  Waldbaums

"The addition of flax oils to any diet is easy," said Christina Pirello, Heart Shape spokesperson and Emmy Award-winning chef. "Heart Shape Flax Oils are rich and flavorful, making them a great choice as a finishing oil drizzled over vegetables, fish or pasta. They are fabulous in salad dressings as well."

Pirello has prepared several recipes using Heart Shape Flax Oils, including the following:

Roasted Asparagus with Walnuts
3 tablespoons Heart Shape Flax, Olive and Sunflower Oil Blend
1 bunch asparagus, tough stems snapped
1 tablespoon finely minced fresh garlic
1 tablespoon extra virgin olive oil
1/2 teaspoon sea salt
Generous pinch cracked black pepper
1/4 cup coarsely chopped walnuts
1 tablespoon fresh orange juice

Preheat oven to 350°. Toss asparagus with garlic, extra virgin olive oil,
1/2 teaspoon salt and pepper. Arrange in dish and bake until lightly
browned, approximately 15 minutes. Remove from oven and arrange on platter.
Whisk together Heart Shape Flax, Olive and Sunflower Oil Blend, orange
juice and add a generous pinch of salt. Spoon over asparagus and sprinkle
with nuts. Makes four servings.

For more recipes, please visit

For a sample of Heart Shape Flax Oils or to arrange a meeting with Christina Pirello, please contact Kirsten Forsberg at, 503.546.7897.

Heart Shape's Health Benefits

Flax oil is nature's richest source of Omega-3 alpha linolenic acid (ALA) and has long been regarded for its health benefits. Flax oil is reported to benefit the heart and lessen the severity of diabetes. Among other attributes, flax oil has been reported to improve brain function and development, joint mobility, energy and endurance, cholesterol levels, and skin, hair and nail health.

According to WebMD, flax oil is the "undisputed" best source of Omega-3, containing six times that of fish oils. "During the last decade, demand for flax seed tripled," said Ron Eisenberg, Shape Foods' U.S. marketing director. "An aging population, increased health consciousness, and a desire for more functional foods will undoubtedly continue to fuel greater consumption for products containing flax seed and its oil. Our hope is to educate general consumers not only about Heart Shape Flax Oils, but also about the proven health benefits of flax oil overall."

About Shape Foods Inc.

Shape Foods Inc., a privately owned company, was founded in 2004 with the goal of providing consumers the highest-quality, best-tasting flax oil products in the world. This year, Shape Foods launches Heart Shape Flax Oils, a line of ultra-pure, shelf-stable flax oil. Used as a fine culinary finishing oil and salad dressing, Shape Foods new Heart Shape Flax Oils offer a healthy alternative to traditional olive oil and nutritional fish oil products. Shape Foods operates out of a 70,000-square-foot, state-of-the-art research and production facility in Brandon, Manitoba, Canada. Shape Foods, Heart Shape and culinary quality are registered trademarks of Shape Foods Inc. For more information, visit

NOTE TO EDITORS: Photos and Samples Available

Contact Information: Media Contact: Kirsten Forsberg 503.546.7897 Shape Foods Contact: Ron Eisenberg 503.750.1414