BTS receives initial SEK 20 million in orders froml eading US-based global Telecom Company


BTS receives initial SEK 20 million in orders froml eading US-based global
Telecom Company

Stockholm, Sweden and New York, USA - BTS Group AB (publ), the world's leading
consulting and training company within the segment of business simulations and
discovery based learning, has signed agreements with a leading global telecoms
company to launch several projects initially worth SEK 20 million.

The American-based telecommunications service provider, with revenues exceeding
USD 90 billion and an employee base numbering more than 200,000, has engaged BTS
to de-velop and deliver a multifaceted strategic alignment, leadership and
management develop-ment initiative for all levels of the company's management.
The objective of the initiative is to align management behind the common
strategies, goals and execution capabilities of the company while building its
leadership and management bench strength.
The multi-tiered initiative includes the following:
•	Strategic alignment, leadership and business acumen initiatives cascading to
three tar-get audiences - high-potential vice presidents (top 20%),
high-potential directors (top 10%), and the general population of vice
presidents and directors - using a customized business simulation and other
knowledge sessions.
•	Foundational management development curriculum for new and experienced
managers, employing a customized version of the BTS Performance Mastery system,
including the one-day Symphony, Conductor, Applause, Composer, Tempo and
Audition modules; and
•	Leadership, coaching and team effectiveness initiative for sales managers,
using a cus-tomized version of the BTS Sales Mastery solution Driving Business
Results and a cus-tomized sales effectiveness simulation.
“We are proud that this long-time partner has chosen once again to engage BTS
and entrust us with such an important and wide-reaching initiative,” says Henrik
Ekelund, President and CEO of BTS Group AB. “This is strong evidence of our
ability to deliver top quality projects to one the world's leading telecom
companies and our deep capability in areas of strategic alignment and business
acumen, leadership and management, and sales.”


Thomas Ahlerup
Senior Vice President
Investor and Corporate Communications
BTS Group AB
Direct		+46-8-5870 7002
Mobil		+46-768-966 300
E-mail		thomas.ahlerup@bts.com


About BTS Group AB
BTS partners with leading companies to accelerate change and improve business
results. BTS is the world leader in customized business simulations and
discovery-based learning solutions that enable leading corpora-tions to grow and
become successful through change and improvement processes.
BTS adds value to its clients through three practice areas: Strategic Alignment& Business Acumen, Leader-ship & Management, and Sales.  BTS also has strong
capabilities in Operational Excellence & Project Manage-ment and offer an
innovative Engage for Change process.
BTS has more than 250 highly talented employees serving more than 400 clients
including 40 of the US Fortune 100 companies and 25 of the Global Fortune 100
largest corporations in the world. In 2007 BTS revenues ex-ceeded USD 80
millions. Recent selected BTS clients include AT&T, Ericsson, Kimberly-Clark,
Nokia, Sony, Toyota, Unilever and Xerox.
BTS serves its clients from Stockholm, New York, London, Singapore, San
Francisco, Johannesburg, Philadel-phia, Melbourne, Stamford, Brussels, Chicago,
Scottsdale, Helsinki, Sydney, Beijing, Madrid, Bilbao, and Oslo.
BTS is a public company listed on the Swedish Stock Exchange and trades under
the symbol BTS B.
For more information please visit www.bts.com.

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