Contact Information: Contact: Valerie Jennings 816-221-1040
Valerie Jennings to Present at World's Largest Media Relations and New PR Technology Summit
| Source: Jennings Public Relations & Advertising
SAN FRANCISCO, CA--(Marketwire - April 5, 2008) - Valerie Jennings, CEO and president of
Jennings Public Relations & Advertising, Inc., will present at Bulldog
Reporter's Media Relations Summit 2008 - The Power of Story: New Media, New
Technologies, A New Narrative for PR hosted at the Westin St. Francis
Hotel, Tuesday, April 8, 2008.
Jennings is part of a discussion that includes a roster of top PR and new
media professionals including keynote speaker Duncan Wardle of Walt Disney,
IBM's Mike Morgan and more than 30 journalists from The New York Times,
BusinessWeek, Wired, AP, Wall Street Journal, NPR and USA Today.
Jennings said that the discussion is critical to transforming the art of
online storytelling while demonstrating quantitative results for clients.
"The call to action is to deploy tactics and not to get caught up in how
far behind you are. Realizing that the story is not about the company but
about how the company can positively offer valuable and collaborative
information to their clients. This will make the difference between those
who succeed and those who triumph in the new media space," said Jennings.
Jennings Public Relations & Advertising (JPRA) is among the first public
relations agencies to advance the social media movement. JPRA leverages the
art of storytelling and the science of generating quantitative results for
their clients through the use of Web 2.0 technology, traditional public
relations and dynamic Web site design.