Retailers Join Degree Of Green(TM) Product Rating, Merchandising Program


MILWAUKEE, WI--(Marketwire - April 8, 2008) - A merchandising and green product rating program that positions retailers as knowledge leaders in healthy home building and improvement products now has participating stores in Florida, Georgia, and Oregon.

The retailers, in St. Petersburg, Fla., Atlanta, Ga. and Corvallis, Ore., are now participating in Degree Of Green™, a product rating and merchandising system launched this year by Wisconsin green building products expert Andy Pace.

The new Degree Of Green™ retailers are:

--  HealthyHome (http://www.healthyhome.com/), at 2894 22nd Ave. North in
    St. Petersburg
--  Pure Life Healthy Homes (www.purelifehealthyhomes.com/home.php), at
    2183 Briarcliff Rd. NE in Atlanta
--  Your Green Home (www.yourgreenhome.com), at 160 NW Jackson Ave. in
    Corvallis
    

"We're excited to have these retailers in the Degree Of Green™ program," said Pace, creator of Degree Of Green™. "We know this system will help position retailers as knowledge leaders in the world of green and healthful home building and home improvement products."

Degree Of Green™ is the first national building products ratings program designed for retailers. The foundation of the Degree Of Green™ system is a library of data sheets that rate specific green building products based on their green, sustainable and health attributes.

"The Degree Of Green™ system allows retailers to help homeowners and contractors make educated and immediate decisions regarding the green and health qualities of products they purchase for home building or improvement projects," said Pace, who has worked with green and healthy building products for the last 10 years. "Through merchandising materials and promotional activities, the system also clearly identifies participating retailers as green experts in their communities."

Along with a library of product data sheets, participating retailers receive a full package of promotional materials.

"Degree Of Green™ gives us the advantage of having an explanation for why a product is green and why it fits into our product line," said Tom Chasm, president of HealthyHome in St. Petersburg. "Hopefully, it will guide the consumer to choose more wisely and continue the education process," he added.

"On a daily basis we educate people about the importance of choosing the correct product for the job and why green products are good," Chasm added.

In western Oregon, Your Green Home owner David Graetz said the Degree Of Green™ system will be especially important in substantiating the value of green and healthy home improvement products for consumers who are new to green.

"They want substance, especially when they dabble in green," Graetz said of consumers who are just starting to explore the world of green and healthy products. "Information from the Degree Of Green™ program will make it safe for them," he added.

Retailers around the country have been looking for support in their efforts to explain the value of green and healthy home building products.

"We've been waiting a long time for a program like this," said Audrey Franklin, founder and president of Pure Life Healthy Homes in Atlanta. "Our customers are counting on us to know which products are truly green and healthy. With the Degree Of Green™ program, that knowledge is readily available."

Retailers interested in participating in the Degree Of Green™ system can get more information on the Degree Of Green™ web site or by contacting Pace at 800-697-5371. Manufacturers interested in the program also are encouraged to contact Pace.

Contact Information: Contact: Andrew Pace 1-800-697-5371