Collarity Brings Behavioral Targeting to Ynet, Israel's Largest News Portal Site

Superior User Experience and Greater Search Relevancy for Ynet Online Portal That Reaches Most Israeli Internet Users

PALO ALTO, CA--(Marketwire - April 10, 2008) - Collarity, a leading provider of behavioral content and ad targeting services, today announced their agreement and live-launch on Ynet, the largest content portal in Israel with six million unique users per month.

Collarity was selected to provide search, content recommendations and ad targeting based on its behavioral foundation. Anonymous streams collected from user browsing patterns work in conjunction with Ynet's existing content to deliver highly targeted results for users. Ynet is one of the largest news portals in the world and, according to public sources, already delivers more page views per visit than leading news portals. Ynet management and editors continue to look for innovative ways to make their content more accessible and relevant to their visitors, thereby increasing the length of their stay on the site and number of page views further.

Ynet's already large monthly page view rate has increased to date, as the Collarity platform improves the searching and browsing experiences. With Collarity, Ynet visitors easily find what matters to them individually from what other like-minded visitors and experts have discovered as well.

Collarity is deployed by Ynet to help visitors find results across the portal or within specific areas as desired. Ynet maintains very rich resources available, and it has been difficult to deliver results using traditional keyword-based search protocols. Tapping into behavioral interests, visitors now have easier access to the range of news and archives, encyclopedia reference, and user-generated general and health forums.

"The cooperation with Collarity contributed greatly to Ynet's traffic. We experienced a tremendous increase in the number of searches within the site, producing much higher click-through rates and page views all within a few weeks," said Ion Feder, Chief Editor of Ynet. "As the leading news portal in Israel, Ynet foresees the need to constantly renew itself. We believe that the collaboration with Collarity puts us at the forefront of content recommendation and discovery technology."

"Collarity is enabling Ynet, our first site outside of the USA, to utilize the latest targeting technologies to optimize content," said Levy Cohen, CEO of Collarity. "This will put Ynet even farther ahead of the competition and give the site a personal touch for everyone who visits."

Collarity already works with U.S. web publishers who deliver news to visitors including Fox TV stations nationwide using the MyFox platform, Crain's Chicago Business, and the Spanish cable network V-me. With Ynet's high traffic and page views volumes, quality content and localized audience, Collarity has provided next generation targeting, content suggestions and a personalized web experience to Ynet visitors as well.

* Alexa, March 2008 -- comparison between Ynet's page views per visit and other leading news portals worldwide, including and

About Collarity:

Collarity provides behavioral content and ad targeting to web publishers through a unique community-based platform that harnesses the implicit interests of site visitors. Collarity's services help publishers provide highly relevant search, recommendations and ads on their domains or syndicated elsewhere. Collarity improves visitor satisfaction, and publishers usually experience as much as double-digit increases in consumption of content and ads conversion. Collarity Web services require no software to install or infrastructure to maintain and can be deployed in several days. Collarity serves leading web publishers, including Fox, Pearson Education and Crain's Chicago Business, and is headquartered in Palo Alto, CA. For more information, please visit

About Ynet:

Ynet, part of the Yedioth Aharonoth Group which publishes Israel's most widely circulated daily, is the leading news portal in Israel. The site delivers real-time news, breaking stories and news commentary 24 hours a day. Ynet also offers an extensive index and variety of content channels covering online news, sports, finance, entertainment, high-tech, travel, food, short stories, forums and more. Ynet, with over six million unique visitors each month, has been ranked by Nielsen/NetRatings and other independent surveys as Israel's largest and leading news site and the most authoritative information source for Hebrew news and content over the Web.

Contact Information: Jessica Hasson Sr. Account Executive / Manager, Social Radius Terpin Communications AIM: JessHasson Skype: JessHasson P: (323) 710-3556