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Televerde Responds to Pressures on Technology Marketing Spend With Solutions That Maximize Return on Invesment
| Source: Televerde
PHOENIX, AZ--(Marketwire - April 15, 2008) - Slow economic times are leading technology
marketers to turn to outsourced marketing experts like Televerde, the
leader in market insight and customer acquisition solutions for IT
companies, to maximize their marketing budgets while managing the pressures
to increase their demand generation effectiveness and remain competitive.
In a recent IDC study of tech marketing spending, the research revealed
that hardware and software vendors view lead generation as the most
important activity for marketing in 2008. They also provided
recommendations for demand generation effectiveness such as aligning sales
enablement strategies and outsourcing to improve the results of sales and
marketing initiatives.
"While there may be a bit of economic slow down, the fundamental need for
business growth should not eliminate the investment in client touch-point
strategies in the never ending search for qualified leads and sales
optimization programs," said Donna Kent, Televerde's SVP of Global Sales,
Marketing & Services. "It is the ideal time to transform the dynamics of
how sales and marketing work together. Seeking out experts like Televerde
to define a tailored solution that will achieve both sales and marketing
objectives, while realizing dramatically higher returns on marketing
spending is a smart business decision."
Televerde's own analysis and research has found that their clients are
realizing an average return on investment at least double their demand
generation program expense within the first 12 months by leveraging experts
for marketing effectiveness. One example of a budget-maximizing program is
the Televerde Sales Optimization Suite™ which provides lead nurturing,
opportunity analysis, sales support, tracking and qualification through
expert outreach, focusing on a single outcome -- No Opportunity is Left
Behind™.
"If marketers use the right resources and experts available to them, they
will accelerate sales cycles, expand market share and gain new customers no
matter what type of economic conditions exist," said James Hooker,
president and CEO of Televerde. "We have witnessed this phenomenon over
the past 13 years working with our high-tech clients and we know first hand
that when marketers focus on improving effectiveness through quality lead
generation and sales optimization programs they realize incredible
results."
About Televerde
Televerde provides actionable marketing insight, qualified sales lead
generation and integrated marketing solutions that accelerate sales revenue
and generate net new business for high-tech companies. We have specialized
expertise defined by 13+ years of developed relationships with business
leaders and decision-makers in over one million companies. By leveraging a
unique blend of go-to-market best practices, innovative technologies and
intuitive reporting tools, we deliver performance-based solutions with
fully measurable ROI. Our end-to-end portfolio solves complex and strategic
customer acquisition objectives. Core services include lead generation,
lead qualification, lead management, market intelligence, event
recruitment, sales support and sales results analysis. Televerde is ISO
9001:2000 certified. Contact us at info@televerde.com, or call
888-925-7526. For more information, visit televerde.com.
The information and interpretation of IDC's findings are from the
presentation, release and report source of IDC's CMO Tech Sales/Marketing
Barometer, 2008. All product and company names herein may be trademarks of
their respective owners.