SAN FRANCISCO, CA--(Marketwire - April 15, 2008) - Today at ad:tech San Francisco,
Syntryx Executive Solutions, a leading
provider of global competitive marketing intelligence and digital marketing
measurement solutions, announced the availability of Publisher Genome. The
first solution of its kind, Publisher Genome helps advertisers and
affiliate marketers increase their visibility and gain revenue from highly
desirable traffic based on their existing online marketing campaigns.
Syntryx can be found at booth #5581 at the show.
"Through our years of harvesting ad-related data, we realize many
advertisers and affiliate marketers have trouble identifying their most
desired traffic and highest revenue-producing affiliates," said David Wolf,
CEO and founder of Syntryx Executive Solutions. "Publisher Genome allows
advertisers to quickly define a profile of their target publishers and
locate additional ones with similar profiles to boost their most qualified
traffic. They can then capitalize on those sites where they already spend
money and focus on what has already proven to work best."
About Publisher Genome:
Syntryx is the only company offering a technological answer for the
planning, strategy and execution of marketing campaigns across global
online media. By compiling critical campaign information, such as campaign
type, ad Context, ad text, ad position, geography, referring sites and
referring keywords on millions of international Websites, Syntryx has
created the first global and transparent meta-network of advertisers and
publishers across all major advertising networks. Publisher Genome provides
a clear view to advertisers and publishers at Google Ad Sense, Commission
Junction, Blue Lithium, Link Share, Double Click, Performics, Tradedoubler,
Tribalfusion, aQuantive and more.
An automated publisher profiling system, Publisher Genome compiles
historical ad trails and linking schemes built upon the Syntryx solution.
Using this data, Publisher Genome creates a snapshot of where advertisers
spend their money to help define their target publisher profile and find
equivalent publishers to drive the most qualified traffic to their sites.
Publisher Genome is the first solution to help advertisers understand their
online Internet presence, allowing digital marketers to focus their
resources on the most promising opportunities.
Features include:
-- Historical ad trend data reports including: campaign type (CPA, CPM,
PPC, SEO, e-mail), ad type (text, display ad, etc.), ad source (network,
agency or merchant), ad referral (referring site/publisher), ad destination
(merchant/advertiser), keywords, industry, distributed-link population on
Google, Yahoo, ODP, Alexa, Compete and other industry ranking standards.
-- Advanced link-analysis of digital media conglomerates and corporate
online portfolios including: Visualized links scheme review by keyword,
product or brand name, Cluster and factor analysis to identify distinct
link patterns and publisher profiles.
These features help digital marketers understand both their campaign and
their competitor's Internet ad spending patterns. Digital marketers are
then able to make better strategic spending decisions. They can better
focus their advertising resources and overall ad spending to gain the most
effective use of their advertising dollars.
Pricing and Availability:
Publisher Genome is available now by calling Syntryx at (303) 800-1704. It
is also sold through its distribution partners
AMWSO,
PartnerCentric and
Forge Business. Publisher Genome
starts at $30,000 for unlimited system access and $15,0000 for a dedicated
analyst report. Reporting and training are additional. More information can
be found at:
www.syntryx.com.
About Syntryx Executive Solutions:
Based in Boulder Colorado, Syntryx is a provider of comprehensive media
planning and auditing solutions, offering online marketers and brand
advertisers actionable information to evaluate online assets and design
marketing campaigns that gain greater ROI. Syntryx simplifies the
competitive intelligence portion of a digital marketer's campaign. Its
technology makes the execution of digital marketing campaigns across all
major ad-serving platforms and online distribution channels transparent,
including: search engines, affiliates, display advertising, blogs, public
relaitons, and e-mail. More information is available at
www.syntryx.com.
Contact Information: Contact:
Valerie Chan
206.856.7885