Maximum Adventure Network Enters Strategic Alliance With Southern Entertainment Group for Outdoors TV Marketing, Programming Opportunities

MAN to Leverage SEG's Relationships With Hunting and Fishing TV Producers, Country Music Stars

DENVER, CO and ELBA, AL--(Marketwire - April 23, 2008) - The Maximum Adventure Network (MAN), a 24-hour outdoors adventure-focused television channel, announced today a strategic alliance with Southern Entertainment Group (SEG) LLC, a video and online content distribution company that owns and operates the Artists and Fans Network and Country Lifestyles Network. The alliance will provide additional outdoors adventure TV programs for MAN, give MAN access to marketing opportunities with a variety of country music stars, and provide SEG TV producers with a national platform for airing hunting and fishing shows.

MAN, which launched in January, is broadcast to nearly 17 million U.S. DIRECTV homes on channel 608. MAN expects to make further announcements this year about deployment of fully interactive support, global web casting and international distribution.

"We're excited to bring on board the high caliber outdoors hunting and fishing shows delivered by the producers of SEG," said Michael Klahr, president of Denver-based MAN. "This partnership gives SEG producers access to a national TV audience while enhancing MAN's 24-hour programming lineup with robust shows catering exclusively to the true sportsmen and outdoors enthusiast."

From hunting bears in Alaska to hogs in Arkansas, SEG has one of the largest libraries of hunting-related videos in the world, including popular programs like "American Huntress," "Jon Brunson Outdoors," "Country Boys Outdoors," and "On The Right Track with Gene Pearcy." SEG also operates country music video services, linking viewers, musicians and fans via the Internet while showcasing the best in country music videos 24 hours per day.

"We're pleased to deliver to the Maximum Adventure Network the finest hunting and fishing shows shot by the most experienced outdoors producers in the industry," said David Harrison, CEO and Chairman of SEG. "By joining forces, our TV shows will strive to educate about conservation while entertaining and informing enthusiasts who are most passionate about the outdoors. MAN will also enjoy leveraging our online country music network for marketing purposes, as many in the country music industry are also avid outdoors enthusiasts. Together, we will further enhance MAN's position as the number one distributor of TV shows dedicated to hunting and fishing."

Created by an accomplished team of executives experienced in developing and distributing outdoors TV programming, MAN targets a growing audience hungry for high-end programming focused on hunting, fishing, ATVs, four-wheeling, boating and other outdoor sports and recreational activities. MAN delivers compelling and original programming content from producers and locations from around the globe.

About MAN

Maximum Adventure Network (MAN) delivers outdoors adventure television programming, targeting the growing audiences interested in all things outdoors, including hunting, fishing, ATVs, four-wheeling, boating and other recreational adventures, including extreme sports. MAN offers interactive capabilities, from 1-800-number viewer response to on-screen messages, or triggers, that take viewers to TV microsites where they can learn more information about products they see on TV. Visit, call 303-570-5519 or email

About Southern Entertainment Group

Southern Entertainment Group (SEG) LLC is a media concern dedicated to the acquisition, development, production and distribution of family safe southern lifestyle and music related programming. SEG owns and operates the Artists and Fans Network and Country Lifestyles Network and works with emerging digital media to reach millions of viewers nationally and internationally with its extensive library collections of video programming. Visit 877-655-2351

Contact Information: Press Contacts: Marc Lumpkin Altitude Public Relations for MAN 303.378.2366 Warren Hansen SVP Southern Entertainment Group 877-655-2351, x705