StyleFeeder Reaches One Million Installs With Its Popular Facebook Shopping Application

Personal Shopping Engine Is the Largest Shopping Application on Facebook

CAMBRIDGE, MA--(Marketwire - May 7, 2008) - StyleFeeder, the personal shopping engine, today announced that more than a million users have installed the popular StyleFeeder shopping application on their Facebook profiles. StyleFeeder remains the largest shopping application on Facebook and now ranks in the top one percent of all Facebook applications in terms of installations, according to data on Appsaholic. StyleFeeder's Facebook application lets users share their latest shopping finds among their networks and access the same personal recommendation and product discovery features available on without leaving the Facebook experience.

"The success of our StyleFeeder Application shows that consumers' needs have evolved and people are demanding more personalization online," said Shergul Arshad, vice president of business development for StyleFeeder. "We are thrilled with StyleFeeder's status as the premier shopping engine users turn to while visiting their favorite Social Network."

StyleFeeder's personal shopping engine delivers tailored results for each user, connecting buyers to products in a more efficient manner. The personal shopping engine searches the entire Web and actually learns each person's style as they shop and rate items online. In addition, StyleFeeder recently announced an open API initiative for social media developers, incorporated a price comparison feature powered by and has also joined the Glam Media Network. Since last year, StyleFeeder has grown significantly with more than four million page views each month and more than 800,000 unique visitors per month.

About StyleFeeder

StyleFeeder combines the best of Web 2.0's social and personalization aspects in the Web's only personal shopping engine. By learning about each person's unique sense of style, StyleFeeder helps shoppers discover new products they'll love and others who share their tastes. Even search results are returned with the user's predicted order of preference in mind. StyleFeeder has also created the largest shopping application on Facebook, helping social networkers share their latest shopping finds and access their personal recommendations within the Facebook experience. Shopping the way it should be -- personalized, easy and always with friends.

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