Host Analytics Raises First Institutional Round of Financing to Drive Business Expansion Initiatives

Capital Infusion to Accelerate Host Analytics' Growth in Emerging SaaS Corporate Performance Management Solution Category

ST. LOUIS, MO--(Marketwire - May 22, 2008) - Host Analytics, a leader in on-demand corporate performance management, today announced it has secured a multi-million dollar investment in a Series A round co-led by leading venture capital firms Advanced Technology Ventures and Trident Capital. This round of investment is the logical consequence of a growing market, a strong and diversified customer base and a market-tested product now in its 8th major release. The capital will be used to fund aggressive growth plans aimed at cementing Host Analytics as the leader in the Software as a Service (SaaS) corporate performance management category. In conjunction with the financing, Steve Baloff of Advanced Technology Ventures and Evangelos Simoudis of Trident Capital have joined the Host Analytics board of directors.

"Advanced Technology Ventures and Trident Capital have long track records supporting highly successful emerging technology companies and we are excited to have them join us," said Jim Eberlin, founder and chief evangelist for Host Analytics. "The new capital will accelerate marketplace adoption of our market-tested on-demand corporate performance management solutions, which make strategic planning and budgeting more flexible and cost-effective."

Founded in 1979, Advanced Technology Ventures has backed a number of recognizable software industry and SaaS leaders, including Compassoft and Cenzic. Trident Capital's investment approach has helped dozens of technology companies, such as Qualys, SeaTab and Infopia. Advanced Technology Ventures and Trident Capital each have over $1.6 billion in capital under management.

"Software as a Service is transforming the software industry and opening doors for new industry leaders," said Steve Baloff, general partner at Advanced Technology Ventures. "Vendors such as Host Analytics, whose solutions were built from the ground up with a on-demand based web architecture, are best positioned to capitalize on the financial, functional and technology benefits enabled by SaaS. We believe strongly that SaaS is the future of software and that Host Analytics will be a leader in the corporate performance management market segment."

"Corporate performance management has potential to be the next big Software as a Service market," said Evangelos Simoudis, managing director at Trident Capital. "It's critical for companies to have easy access to the changes impacting their businesses, and the flexibility to alter budgets and strategic plans accordingly. Host Analytics offers a truly differentiated suite of solutions to address these needs. We expect Host Analytics to be a disruptive force in the SaaS corporate performance management category."

Host Analytics' on-demand solutions help companies streamline their financial reporting, consolidation, budgeting and forecasting processes. Host Analytics solutions enable businesses to align the planning process with their business strategies, and measure performance to manage change. Host Analytics has demonstrated its commitment to customer success by proving solutions that make corporate performance management more flexible, cost-effective, and easy to perform.

About Advanced Technology Ventures (ATV)

Founded in 1979, Advanced Technology Ventures (ATV) is a bi-coastal venture capital firm with more than $1.6 billion in capital under management. ATV works closely with entrepreneurial teams in several technology markets, including software and services, communications, IT infrastructure, clean technology, medical devices, biotechnology, to build emerging-growth business ventures into market leaders. With more than 25 years of experience, ATV has a proven track record of success in helping to build strong, sustainable business enterprises. For more information, please visit our Web site at

About Trident Capital

Trident Capital is a leading venture capital and private equity firm with over $1.5 billion of capital under management, including $400 million raised in its recently-closed Fund VI. Trident focuses on investments in the information services and software sectors across a variety of industries. Within its sector focus, Trident invests across multiple stages, including traditional venture capital investing as well as investments in micro-cap public companies, buyouts and consolidation platforms. The Firm has made over 100 investments since its inception. Trident has investment offices in Palo Alto, Calif. and Westport, Conn. For more information, visit the firm's website at

About Host Analytics

Host Analytics is the leading provider of on-demand corporate performance management. Host Analytic's solutions help financial and departmental executives improve their budgeting, forecasting, financial consolidations, dashboarding, scorecarding, reporting and analysis. Founded in 2000, Host Analytics delivers its suite of corporate performance management solutions via the Software as a Service model. Host Analytics serves the enterprise, large and midsized company and public sector markets including industry leading companies like JP Morgan Chase, Procter & Gamble, Otis Spunkmeyer, Pitney Bowes, and Nortel Networks. Host Analytics was included in JMP Securities' prestigious "Hot 100: The Best Privately Held Software Companies." For additional information, visit or call (314) 588-2121.

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Contact Information: Company Contact: Gary Damiano Host Analytics 314-588-2121 Ext 413