Guardian News & Media Joins Mochila as Premier Content Provider on Online Media Marketplace

The Guardian to Syndicate Content and Broaden Distribution

NEW YORK, NY--(Marketwire - May 22, 2008) - Guardian News & Media has joined Mochila, the first global online media marketplace for text, video and photo content, as one of its premier content providers. Mochila's Marketplace is one of the largest repositories of high-quality, rights-managed content from the most well-respected names in media globally.

As a member in Mochila's marketplace, Guardian News & Media will syndicate multi-media content from their Web site, Mochila will power the Guardian's ability to reach new markets by distributing its content to Mochila's networks of high-quality Web sites via its suite of highly customizable ad-supported widgets and other publishing products.

"The Guardian's vast array of content provides unrivalled coverage of the arts, business, sports, travel and news," said Collin Hughes, managing director of Guardian Professional. "By becoming part of the Mochila community, we are continuing our strategy of broadening the distribution channels for our trusted news and information, while extending the reach of Guardian News & Media."

Mochila's Marketplace is constantly updated with millions of articles, photos and videos from many of the largest, most recognized media providers.

"The Guardian is one of the world's great content brands as well as one of the most web-savvy," said Keith McAllister, CEO of Mochila. "By joining Mochila, the Guardian is making its great content easily available for other publishers to acquire and re-publish."

About Mochila

Mochila's unique content syndication platform helps publishers build their businesses, content owners find new value for their content, and advertisers reach highly engaged target audiences. Mochila's marketplace contains the world's richest supply of high-quality articles, photos, and videos covering subjects from hard news to business, entertainment, sports, and health, among many others. Mochila combines proprietary licensing technology with a customizable suite of ad-supported widgets to provide dynamic content solutions that drive audience and generate revenue. For marketers, Mochila offers a unique way to buy media that efficiently leverages trusted editorial context, quality audiences, and network distribution. Mochila came out of stealth mode in March 2006 and today has thousands of member organizations, including many of the world's best-known publishers and content creators. Mochila is privately held and based in New York, NY. For more information, visit

About The Guardian

The Guardian newspaper was founded in 1821 and has a long history of editorial and political independence. Its network of websites was launched in 1999 and is now the one of the UK's most popular. For the past three years has been voted the best newspaper on the web at the Webby Awards.

Unlike most media organisations which are owned by a proprietor or group of shareholders. The Guardian is owned by the Scott Trust, a unique form of media ownership in the UK, which secures the continuity and editorial independence of the Guardian. Not owned by shareholders, dictated to by a press baron or influenced by a political party, Guardian journalists are free to present the truth as they see it.

Contact Information: Contacts: Gavin Skillman or Eleni Bourinaris LaunchSquad for Mochila 212-564-3665 Diane Heath Senior Press Officer +011 020 7239 9936