Last Chance to "Smash" Hillary Clinton, Barack Obama and John McCain With Hi-Def Video eCards From HD Greetings for Final Democratic Primary

BURLINGAME, CA--(Marketwire - June 2, 2008) - Light Factory LLC's HD Greetings social expressions brand is offering consumers the chance to cast an "un-vote" by sending a free personalized eCard with a high definition rendering of Hillary Clinton, Barack Obama or John McCain being "smashed" by a wrecking ball. HD Greetings' Smash-a-Candidate campaign uses the company's cutting edge technology to relieve voters of their pent-up political aggression and have the last word in a fun way.

Users simply go to www.hdgreetings.com or the HDgreetings Facebook application to choose a Primary Election eCard, select default photos or upload their own photos, add a personal message, and share their creation. HD Greetings renders the user's photos into 3D animation in real-time so that the user's first photo gets smashed by a wrecking ball and the second is revealed in a cloud of smoke. The entire process of creating and sharing a unique political expression takes only a few moments. A current "poll" of "smashings" sent is available on the website.

Light Factory, the company behind HD Greetings, has technology which renders user photos, video and text into high definition video in real time, a process that otherwise takes hours or even days. For the first time, users' digital assets appear seamlessly, as if they were part of the original video... like magic!

"For the first time, we enable dynamic, seamless integration of digital assets from users, artists and advertisers. We've opened our platform to a community of the most talented animators, who are creating innovative uses for our technology in ways that appeal to both users and advertisers. The final product is a rich, entertaining and relevant piece of high definition media that can be sent to any device," said CEO and Co-Founder Jennifer Sharp.

Light Factory's core technology is a web services platform enabling real-time personalization of high definition animation and live action video and the ability to send it to any device including mobile devices, computers, game boxes and HDTVs. HD Greetings has the first personalized eCards for iPhone and currently offers them free of charge prior to the final Democratic primary.

Endless effects are possible and Light Factory believes in the power of its open model to drive innovative uses for the platform. Today you can put your photo in a virtual frame and see the reflection of objects in the room or place a photo on a wall like graffiti and watch as it gets demolished in a cloud of smoke. Soon you will be able to put your face on sophisticated animated bodies, watch as your text is scrawled across virtual sand, and place your own video in the middle of stunning special effects.

About Light Factory

Light Factory provides innovative solutions to enable and empower creators of digital media, including independent artists, creative agencies, and web media companies. Through Light Factory's consumer social expression brand, HD Greetings, animators contribute to a library of high quality, customizable content which is then monetized and distributed by the company through www.hdgreetings.com, the HDgreetings Facebook application and syndication partners.

Light Factory's technology makes it possible to deliver customized video to any device, including mobile devices, game boxes and HDTVs. Light Factory is privately held and based in Burlingame, CA.

Light Factory, HD Greetings, HD Greetings ECards and Greeting Cards are trademarks of Light Factory. iPhone is a trademark of Apple Inc. All other trademarks are property of their respective owners.

Contact Information: Contact: LightFactory/HDGreetings Jennifer Sharp (408) 398-6433 Terpin PR Christina Hwang (310) 821-6100 X 104