Contact Information: Contact: Dan Keeney, APR DPK Public Relations 832-467-2904
Children's Museum of Houston Launches New Playful Interactive Web Site With Schipul
| Source: Schipul - The Web Marketing Company
HOUSTON, TX--(Marketwire - June 5, 2008) - The Children's Museum of Houston, the
highest-attended youth museum in the country for its size, has launched a
new colorful and captivating Web site. Designed by Schipul - The Web
Marketing Company (www.schipul.com), the new site, www.cmhouston.org,
enables families and children's groups to keep in touch with all of the
latest events and exhibits the museum has to offer.
Rated the No. 1 children's museum in the country by an MSN.com survey and
serving more than 750,000 visitors annually, the Children's Museum of
Houston is dedicated to innovative, child-centered learning. Each of its 14
galleries of hands-on exhibits comes to life on the Museum's new Web site
through colorful photos and graphics. The redesigned Children's Museum of
Houston site is powered by the Tendenci® (www.tendenci.com) Web marketing
application, which is developed and marketed by Schipul.
"With Tendenci software, we have better visibility with search engines,
making it easier for people to find us," said Shannon Gilliam, public
relations director of the Children's Museum of Houston. "Our Web site is an
extension of the Museum, so we have made it easier and more fun for
visitors to navigate through the site to find the information they care
about."
The new site utilizes interactive tools, such as an activities calendar,
online membership sign-up, renewal and payment, donations and really simple
syndication (RSS) feeds. Visitors can also easily access birthday party,
special event and outreach and education information.
With Tendenci's content management system (CMS), Museum staff can quickly
and easily update the site without the inconvenience of going through a
Webmaster. Tendenci automates and simplifies e-newsletter creation and
distribution, and news releases and articles can be posted to the Web site
with just a few clicks of a mouse.
Schipul is also providing Social Media consulting services to help the
Museum interact and connect with the community through online photos,
videos and networking sites such as Facebook.
About Schipul - The Web Marketing Company
Schipul - The Web Marketing Company developed and builds on the Tendenci
association management application, a powerful online tool with over a half
million people logging in during the past year and millions of users
overall. Schipul is based in Houston, and provides marketing services on
the Internet to nearly 400 organizations from a variety of service
industries in local, national and international markets. Schipul's
nonprofit clients include the Web Analytics Association, Houston Zoo and
the New York Chapter of the National Academy of Television Arts and
Sciences, among many others. Additional information about Schipul is
available at www.schipul.com and www.tendenci.com.