MINNEAPOLIS, Aug. 6, 2008 (PRIME NEWSWIRE) -- Wireless Ronin Technologies, Inc. (Nasdaq:RNIN), a Minneapolis-based worldwide digital signage provider, today announced that the Cinemagic, a nine location movie theatre chain based in Maple Grove, Minn., has implemented RoninCast(r) digital signage into its state-of-the-art movie theatre in Burnsville, Minn.
"The Cinemagic theatre in Burnsville truly represents a modern movie experience and our RoninCast digital signage is a great addition to the beautiful ambiance of the environment," said Jeffrey Mack, chairman, president and CEO of Wireless Ronin Technologies.
Cinemagic's Burnsville location, called the Atlantis 15 Theatres, engulfs movie-goers in a visually stimulating environment including statues and renaissance style architecture. RoninCast digital signage has been incorporated into this classic design in the box office, bar and lobby areas which showcase movie trailers and ticket information. Digital menu board signage has also been installed in concession areas. A key feature of the RoninCast software used in this network is the Database Client, allowing Cinemagic to automatically update content from ticket and menuboard pricing databases. Dayparting of content also allows for automatic content updates based on time of day to reflect daytime and evening pricing. Completed in July 2008, the Atlantis 15 Theatre network uses 13 NEC LCD digital signage displays.
"Wireless Ronin has been great to work with and consulted with us to best enhance our environment with visually stimulating displays you would expect from a cutting-edge movie theatre," said Bryan Sieve, senior vice president of finance and business development. "The flexibility of the RoninCast software allows us to use the signage in a variety of ways using existing resources such as our pricing databases and reallocating movie trailer videos."
Wireless Ronin provided a range of services to support the implementation of the Cinemagic network including hardware procurement, fixturing, project management, installation, and training. Cinemagic has implemented the RoninCast software in an enterprise format and develops its own content using many existing resources.
About Wireless Ronin Technologies
Wireless Ronin Technologies, Inc. (www.wirelessronin.com) is the developer of RoninCast(r), a complete digital signage software solution designed to address the evolving digital signage marketplace. RoninCast digital signage provides clients with the ability to manage a digital signage network from one central location. The software suite allows for customized distribution with network management, playlist creation and scheduling, and database integration. Wireless Ronin offers an array of services to support the RoninCast software including consulting, creative development, project management, installation, hosting and training. The Company's common stock is traded on the NASDAQ Global Market under the symbol "RNIN".
This release contains certain forward-looking statements of expected future developments, as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect management's expectations and are based on currently available data; however, actual results are subject to future risks and uncertainties, which could materially affect actual performance. Risks and uncertainties that could affect such performance include, but are not limited to, the following: estimates of future expenses, revenue and profitability; the pace at which the Company completes installations and recognizes revenue; trends affecting financial condition and results of operations; ability to convert proposals into customer orders; the ability of customers to pay for products and services; the revenue recognition impact of changing customer requirements; customer cancellations; the availability and terms of additional capital; ability to develop new products; dependence on key suppliers, manufacturers and strategic partners; industry trends and the competitive environment; and the impact of losing one or more senior executives or failing to attract additional key personnel. These and other risk factors are discussed in detail in the Company's Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission, on May 9, 2008.
Wireless Ronin(r) and RoninCast(r) are registered trademarks of Wireless Ronin Technologies, Inc. All other trademarks referred to above are the property of their respective owners.