MINNEAPOLIS, Aug. 7, 2008 (PRIME NEWSWIRE) -- Wireless Ronin Technologies, Inc. (Nasdaq:RNIN), a Minneapolis-based digital signage provider, announced today that the company has been selected for testing of its dynamic digital signage menu board program by Priszm Income Fund (TSX:QSR) at three KFC locations in Toronto, Canada. With dynamic digital signage, menu board updates are instantaneous and easy and deployment costs are virtually eliminated.
Testing of the system has already commenced in two locations in Canada with one more location to be added in October. Program evaluation is scheduled for 2009 with potential rollout to more than 300 locations commencing thereafter.
"As a result of our efforts and success with KFC U.S., Priszm Income Fund, the largest franchisee of KFC in Canada and one of the largest franchisees in the world, has selected Wireless Ronin for the new program in Canada," said Jeffrey Mack, chairman, president and CEO of Wireless Ronin. "As part of the test, Wireless Ronin will provide a variety of services, including consulting, content development, hardware procurement, installation, and ongoing support through its Network Operations Center. This represents an important international opportunity for Wireless Ronin."
"We are very excited to be working with Wireless Ronin," said Steve Langford, president KFC/Taco Bell Canada. "Wireless Ronin's state-of-the-art digital menu board allows us to easily and quickly highlight featured products, specials and other promotions as well as schedule different menu options specific to certain times of day -- all at the touch of a button. Effectively targeting customers at the point where purchase decisions are being made is critical and Wireless Ronin's in-store digital signage is making this easier and affordable."
About Priszm Income Fund
Priszm Income Fund (TSX:QSR) has a 60.3 per cent interest in Priszm LP, which owns and operates 465 quick service restaurants in seven provinces across Canada. The KFC, Taco Bell and Pizza Hut restaurants under Priszm serve 1.5 million customers a week and employ more than 9,000 people. Currently, 101 locations are multi-branded, combining two or more of the Fund's restaurant concepts. To find out more about Priszm Income Fund (TSX:QSR), visit our website at http://www.priszm.com.
About Wireless Ronin Technologies
Wireless Ronin Technologies, Inc. (www.wirelessronin.com) is the developer of RoninCast(r), a complete digital signage software solution designed to address the evolving digital signage marketplace. RoninCast digital signage software provides clients with the ability to manage a digital signage network from one central location. The software suite allows for customized distribution with network management, playlist creation and scheduling, and database integration. Wireless Ronin offers an array of services to support RoninCast digital signage software, including consulting, creative development, project management, installation, hosting and training. The company's common stock is traded on the NASDAQ Global Market under the symbol "RNIN".
The Wireless Ronin Technologies, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3208
This release contains certain forward-looking statements of expected future developments, as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect management's expectations and are based on currently available data; however, actual results are subject to future risks and uncertainties, which could materially affect actual performance. Risks and uncertainties that could affect such performance include, but are not limited to, the following: estimates of future expenses, revenue and profitability; the pace at which the Company completes installations and recognizes revenue; trends affecting financial condition and results of operations; ability to convert proposals into customer orders; the ability of customers to pay for products and services; the revenue recognition impact of changing customer requirements; customer cancellations; the availability and terms of additional capital; ability to develop new products; dependence on key suppliers, manufacturers and strategic partners; industry trends and the competitive environment; and the impact of losing one or more senior executives or failing to attract additional key personnel. These and other risk factors are discussed in detail in the Company's Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission, on May 9, 2008.
Wireless Ronin(r) and RoninCast(r) are registered trademarks of Wireless Ronin Technologies, Inc. All other trademarks referred to above are the property of their respective owners.