Cardio Infrared Technologies to be Featured On Life & Leisure TV Show


LAS VEGAS, Aug. 13, 2008 (PRIME NEWSWIRE) -- Cardio Infrared Technologies, Inc. (Pink Sheets:CIRT), a leading Health and Wellness technology and marketing company, announced today that Life & Leisure has completed the TV shooting of the Cardio-Cor Exerbike which will be a featured product on a new 30 minute segment of Life & Leisure (L&L) titled, "Health and Wellness Technology Innovations," and will air sometime within the next two months.

Wayne Bailey, President and CEO of Cardio Infrared Technologies, Inc. stated, "In May, Cardio Infrared Technologies, Inc. was contacted by a producer of the Television Show, Life & Leisure, a magazine-style cable TV Show. L&L is doing a story on 'Health and Wellness Technology Innovations' and will feature the Cardio-Cor Exerbike as part of the story. Life & Leisure is featured on the Bravo Network with 70 million Cable Households and millions of DirecTV & Dish Network viewers. Over 2 million households via DirecTV and the Dish Network also receive Life & Leisure in Canada."

The filming of the Cardio-Cor segment for the program took place on July 22, 2008 in the Upland, California office and warehouse of Cardio Infrared Technologies Inc. Appearing on the program is Jennifer Selbst a Personal Trainer that has been using the Cardio-Cor with her clients for the past few months. Ms. Selbst states, "My clients are getting great results from the use of the Cardio-Cor. Not only are my clients losing inches and weight but they are noticing that other physical conditions such as various aches and pains are being reduced or eliminated."

The Life & Leisure Program will be available on Video On-Demand 24/7 following the broadcast of the segment. The program will also be available on LifeAndLeisureTV.com website and will have a company listing for Cardio Infrared Technologies, Inc. with a hyperlink for direct response and will be featured for 3 months following the broadcast of the program. The segment will also be video and audio podcasted 24/7 for one month. The program will also be on other programs and other Video venues following the broadcast of the program.

Cardio Infrared Technologies, Inc. is taking every opportunity to expose the Cardio-Cor and its benefits to the public. This segment and the other video segments from Good Morning America and The View will soon be available on the Cardio-Cor website.

About Cardio Infrared Technologies, Inc.

Cardio Infrared Technologies, Inc. is a technology and marketing company, which is focused on developing the revolutionary and evolutionary process of combining exercise equipment with medical benefits that go far beyond the normal benefits of standard exercise equipment. Cardio Infrared Technologies, Inc. is committed to continue to market this equipment to the exercise and medical markets and to aggressively expand the market to every country around the world. The equipment has already been featured on Good Morning America and The View. Cardio Infrared Technologies, Inc also has an aggressive growth plan that includes acquisitions and development of innovate new equipment in the exercise and medical industries.

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.The words or phrases "would be," "would allow," "intends to," "will likely result," "are expected to," "will continue," "anticipate," "expect," "estimate," "project," "indicate," "could," "potentially," "should," "believe," "considers," or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These include the company's historic lack of profitability, end user customer acceptance and actual demand, which may differ significantly from expectations, the need for the company to manage its growth, the need to raise funds for operations and other risks within the regulation of the industry. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. The Company's past performance is not necessarily indicative of its future performance. The Company does not undertake, and the Company specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, events or circumstances after the date of such statement.



            

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