HOUSTON, Aug. 25, 2008 (GLOBE NEWSWIRE) -- Internationally recognized Greggy Girl(r) children's wear label is taking center stage this season with marketing efforts unprecedented in the history of the label. Greggy Girl officially kicks off the Spring 2009 collection at MAGIC Marketplace, August 25-27, 2008, and a kick off it will be.
From the time of check-in at the Las Vegas Hilton(r), buyers will see the face of the Greggy Girl(r) model on every key card distributed to each Hilton(r) guest. The theme for Spring 2009 is appropriately named "Soak up the Fun." The Greggy Girl booth located at K73000 will don a tropical beach getaway theme with the likes of miniature lounge chairs, a tiki bar and beach umbrellas. A vision any posh tot would love. On display will be the Spring/Summer 2009 Greggy Girl(r) collection that is fresh, tropical and vacation inspired, even lending to a touch of retro maritime.
The fun doesn't stop there. The Greggy Girl staff will be on hand to personally work with new and old customers alike and only the most apropos swag for the season is in order as buyers exit the Greggy Girl booth. Sunglasses, lip balm and beach balls are just some of the goodies that buyers get to take home this season.
Greggy Girl(r) spring styles have been chosen by a juried committee to hit the catwalk for the MAGIC fashion show. The next Greggy Girl(r) tropical event will lead us to the Bahamas suite at the Las Vegas Hilton(r) from 7 to 9 p.m., Tuesday, August 26, where the Greggy Girl model, Arielle, a celebrity in her own right, will be the lead model showcasing the collection's best looks of the season. Additionally, guests will dine on summer refreshments and enjoy the view of Las Vegas from the 29th floor. (Editor's Note: This is an "invitation only" event, open to the press. Press attendees will be asked to provide credentials upon entrance.)
"While in June, the Greggy Girl(r) label was acquired by JMFA-Greggy Girl, Inc., our focus has remained the same since the beginning," says Charlene May, Greggy Girl president and creative director. "It's not about getting as many new customers as we can, it's about servicing the great customers we have, and partnering with new and old alike to build a successful solid relationship. We are here to help the stores meet their profit goals, and today's economy calls for creative thinking."
"We are without a doubt the team for the job. We have an excellent group of analysts, marketing gurus and designers to work one on one with volume customers interested in taking their business to the next level. This is the time to strategize. From consulting to design, we will build a program to help businesses march with the parade," May concluded.
Look for articles in Hudson's Childrenswear Review, Kidsworld, and the Atlanta Apparel Guide in August 2008 showcasing interviews with Charlene May as she gives an inside look into the Greggy Girl culture as the team walks hand in hand with buyers proceeding down the road to something great!
About MAGIC
The MAGIC Marketplace is the preeminent trade event in the international fashion industry, hosting global buyers and sellers of men's, women's and children's apparel, footwear, accessories and sourcing resources. As an incubator of fashion, MAGIC is where new trends surface and develop into what will be seen on the consumer. The show's goal is to connect and inspire the fashion community, fuse diverse trends, while offering unbeatable service to its customers.
About Greggy Girl(r)
Tucked in the half moon curve of the lovely Texas shoreline overlooking Galveston Bay is the home of JMFA-Greggy Girl, Inc. The Greggy Girl(r) label was founded in 1999 by Creative Director, Charlene May, whose design experience includes handbags, jewelry, clothing, and interior design. Charlene's designs focus on emerging trends in the fashion and entertainment industry. Tapping into looks that define a girl's personality is one of the reasons the Greggy Girl(r) line was chosen by About.com as The Number One Line Every Cool Mom Should Know. The Greggy Girl(r) label is also known as the designer label of choice by some of the most popular child and young adult stars in Hollywood and is frequently called upon by television shows for wardrobe assistance. In 2007, the Greggy Girl(r) label was honored to be one of only three children's brands nominated for a 2007 Earnie Award in Girls' Sportswear 4-6X. The Earnie Award is an Earnshaw's annual event honoring design excellence in children's wear. The company maintains corporate showrooms in Houston, Dallas, Atlanta, and New York City. For more information on the Greggy Girl(r) label and its unique culture, please visit www.greggygirl.com.
"Every girl has a story, it's not how she tells it, it's how she wears it."(tm)
Greggy Girl(r) is a registered trademark of JMFA-Greggy Girl, Inc.