CARLSBAD, Calif., Aug. 26, 2008 (GLOBE NEWSWIRE) -- Who's Your Daddy, Inc. (OTCBB:WYDI) announced it has finalized its new Sport Energy Shot formula and will begin its production for release in mid-September. The Pomegranate flavored energy shot contains zero calories, zero carbohydrates and is sugar free.
The Company expects to sell directly to large regional and national retail chains in areas where the Company does not currently have distributors. The profit margin on the shots is substantial and offers the retailer three to four times the profit than sales from candy. The ability to sell the energy shot at the register will also significantly enhance the potential for sale of our product line in the energy drink section of the store.
Mike Dunn, CEO stated, "One of our most exciting new products is the "energy shot," which is a concentrated 2 ounce energy drink, designed to provide a rapid and lasting energy boost. The energy shot contains antioxidants, L-Arginine, pomegranate extract, caffeine, taurine, guarana, ginseng and a vitamin B complex. This product is typically sold at point of purchase in convenience and grocery stores. By introducing the product, we believe we will be able to attract a new category of distributors who service the candy, tobacco and other ancillary items in convenience stores across the country."
About Who's Your Daddy, Inc.
Who's Your Daddy, Inc. is a brand management company focused on marketing, producing and distributing the Who's Your Daddy(r) King of Energy line of beverages for the rapidly growing $6 billion world energy drink market. Who's Your Daddy, Inc. stock is traded publicly under the "WYDI" ticker symbol. For more information, go to http://www.kingofenergy.com. The Company's blog site is at http://www.kingofbloggers.com
This document contains "forward-looking statements" related to future events. Forward-looking statements by their nature address matters that are uncertain. These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.