LOS ANGELES, CA--(Marketwire - September 5, 2008) - Most applicants to top business schools are
qualified to attend. In fact, the average applicant to a top school has
scored close to 700 on the GMAT. With acceptance rates as low as 10% at
some schools, and rising numbers of applicants, how do business school
candidates ensure that their applications will rise to the top of this
highly qualified pool?
In their new book, "THE MBA APPLICATION ROADMAP: THE ESSENTIAL GUIDE TO
GETTING INTO A TOP BUSINESS SCHOOL" (Firstbooks.com, Paperback, August
2008, $29.95,
www.mbaroadmap.com), MBA consultants Stacy Blackman and
Daniel J. Brookings share their MBA admissions knowledge, providing
applicants with essential information to effectively market themselves to
business schools.
"Over many years on the admissions committee at Rice, I always felt we
possibly rejected some 'diamonds' because their applications presented a
'lump of coal' -- this guide will show these diamonds how to break out of
the dirty layer and shine... one of the best guides I have encountered in
the marketplace," Lisa Anderson, Former Director of MBA Admissions, Rice
University.
In this concise 272-page guide, featuring 56 short, easy-to-digest
chapters, Blackman and Brookings offer expert advice on everything from
admissions essays to interviews to recommendations and more. Essential
reading includes "Tales from the Road," quotes from real people that have
gone through the b-school admissions process that will give the reader a
range of differing perspectives. For the all-important business school
essay, the book provides insights on how to develop "brand you," along
with hands-on practical advice, including:
"Between juggling a full time job, the GMAT, scores of essay questions and
other application logistics, most people don't have time to read a 500-page
book cover to cover," said co-author Blackman. "Our book was designed as
an essential resource that is light enough to take on a plane, and contains
that which you need to know to help you successfully apply to the business
school of your dreams."
About the Authors:
Stacy Sukov Blackman has been consulting on the MBA application process
since 2001. She earned her MBA from the Kellogg Graduate School of
Management at Northwestern University and her Bachelor of Science from the
Wharton School at the University of Pennsylvania. Following business
school, she transitioned into a career in marketing and has since worked in
marketing roles at companies such as Charles Schwab, idealab! and Haagen
Dazs. Through her work in marketing, Stacy identified similarities between
traditional marketing and admissions strategy. Blackman
(
www.stacyblackman.com) has helped clients gain admission to every top
business school as founder and president of Stacy Blackman Consulting.
Profiled in publications worldwide, including Businessweek, Fortune, The
Wall Street Journal, Financial Times and more, Blackman is renowned for her
ability to help MBA applicants create an effective business school
admissions strategy. Stacy and her husband live in Los Angeles, with their
two children.
Daniel Brookings. After graduating from the Harvard Business School,
Daniel J. Brookings worked as a strategy consultant. In 2003, Daniel began
working with MBA applicants to help them create an effective personal
branding strategy and craft compelling applications.
About the Book:
Title: The MBA Application Roadmap
Subtitle: The Essential Guide to Getting into a Top Business School
Author: Stacy Blackman and Daniel Brookings
Publication Date: September, 2008
ISBN-10: 0912301899
ISBN-13: 978-0912301891
Web site: www.mbaroadmap.com
Price: $29.95 paperback easily purchased via Amazon.com
Contact Information: Publicity contact:
Lisa Hendrickson
LCH Communications
516-767-8390
