JetBlue Terminal 5 At JFK to Offer Customers Unique Dining and Shopping Experience

22 Food Concessions and 25 Retail Stores Create T5 Travel Experience

Forest Hills, New York, UNITED STATES

NEW YORK, Sept. 22, 2008 (GLOBE NEWSWIRE) -- JetBlue Airways (Nasdaq:JBLU), partnering with specially-selected concessionaire and retail partners, will introduce a unique dining and shopping experience to customers upon the opening of JFK's new Terminal 5 in October. T5 will have 22 food and beverage and 25 retail outlets with a central 55,000 square-foot dining and shopping Marketplace. The value-airline's new New York home will offer over 50 percent more concession space than its current Terminal 6.

"Terminal 5 will provide JetBlue customers extensive and unique options for dining and shopping," said George Sauer, vice president corporate real estate for JetBlue Airways. "The T5 concession and retail partners were carefully selected after a rigorous application process in order to provide our customers with a variety of options and superior services. These high-quality consumer options bring the award-winning, in-air JetBlue amenities and experience to the ground."

OTG Management will oversee all food and beverage concessions space in T5, creating an experience inspired by New York City's unique culinary fabric. OTG's T5 experience will include nine full-serve restaurants, bars and cafes; a gourmet food hall featuring eight quick-serve eateries; grab-and-go gourmet markets; three coffee bars; six bars/lounges; and an innovative gate area program called re:vive that offers table service dining. Through OTG's revolutionary new concept, customers utilize touch-screen monitors to order meals to be delivered to the gate area, as they enjoy comfortable seating options and power outlets for charging electronics.

"OTG is determined to revolutionize the airport dining experience and establish a new, higher standard for airport cuisine," said Rick Blatstein, CEO, OTG Management. "At JFK's T5, we want to deliver an authentic New York culinary experience with offerings created by the city's top chefs. Additionally, we want to bring humanity and warmth to airport dining and help relax the travel experience, overall."

As a first for an airport dining experience, OTG, who will own and operate each of the T5 dining establishments, assembled a group of New York City's top chefs -- including Mark Ladner, Lee Hanson, Riad Nasr, Alexandra Raij, Roberto Santibanez and Michael Schulson -- to create restaurant concepts that are exclusive to the new terminal.

 5iveSteak           With an exciting bar scene and sidewalk seating,
                      5iveSteak takes a relaxed approach to the
                      classic American steakhouse.
 Aeronuova           This enticing trattoria features traditional
                      Italian cuisine with a modern translation.
 Deep Blue Sushi /   This popular restaurant and bar at Terminal 6 is
  Deep Blue on the    getting an update for T5, both in menu and
  Fly                 design.
 La Vie              A French brasserie offers an exquisite dining
                      choice for JetBlue customers.
 Piquillo            Piquillo brings the flavors of Spain to JetBlue
                      with the first tapas restaurant in a U.S.
 New York Sports     With 48 beers on tap and an updated menu, the T5
  Grill               version of JFK's favorite sports bar will create
                      a sophisticated eating experience that will
                      appeal to all travelers.
 Revolucion          Revolucion is a celebration of the authentic
                      flavors of Mexico, showcasing regional dishes
                      that reflect the spirit of Mexican cooking.
 Loft                Loft is a large restaurant and bar featuring
                      traditional American fare, evoking the style of
                      large lofts in the Meatpacking District.

 Food Hall:
 Boar's Head         Boar's Head will offer a wide assortment of
                      sandwiches, wraps, and paninis, with breads
                      sourced from a local New York bakery to ensure
 Cheeburger          One of the more popular brands in Terminal 6,
  Cheeburger          customers can grab tasty burgers that range from
                      7 to 14 ounces.
 Cibo Express        OTG has created the only true airport gourmet
  Gourmet Market /    market, with more than 40 varieties of
  Dunkin Donuts       sandwiches and hundreds of items for the
                      traveler on the go.
 Fresco Pasta        Fresco is a lively pasta and wine bar.
 Lucy's Asian        This quick serve Asian concept focuses on fresh
  Kitchen             ingredients - every entree is made to order.
 Philly              Serving traditional beef cheesesteaks, as well as
  Cheesesteaks        pork and chicken, all hot sandwiches at this
                      quick-serve eatery are made to order using only
                      the freshest ingredients.
 Pommes Frites       Another delicious food hall eatery serving up
                      crispy potatoes with a variety of toppings.
 Roma Pizza          Roma Pizza makes New York-style pizzas that are
                      removed piping-hot from the baking stone and
                      immediately served up to hungry customers.

 Throughout the terminal:
 Aunt Butchie's      A favorite at Terminal 6, the Brooklyn bakery
  Bakery and Cafe     brings New York's Favorite Chocolate Mousse Cake
                      to T5, along with its line of gourmet coffee and
                      bakery items.
 Away Cafe / Cibo    Jimmy Buffett would feel right at home at this
  Express / Dunkin'   Polynesian-inspired bar located in the
  Donuts              departures lobby pre-security.
 Dunkin' Donuts      Dunkin' Donuts is the largest coffee and baked
                      goods chain in the world and sells more hot
                      regular coffee, iced coffee, donuts, and bagels
                      than any other quick service restaurant in
 Horizon Bakery Cafe The French-inspired bakery will contain a variety
                      of breakfast pastries and breads, which will be
                      a welcome sight for early morning travelers.
 Jamba Juice         Jamba Juice offers sun-kissed fruit-filled
                      smoothies and delicious baked breads that give
                      you the extra oomph needed to get going and will
                      have two locations - one in the Marketplace and
                      one in baggage claim.
 Velocity Bar        This bar will feature an assortment of cocktails,
                      beer and wine.

 T5 retail will offer JetBlue customers an extensive variety of trendy
  products and experiences.
 Blue Sky Traders    A newsstand developed exclusively for JetBlue.
 Borders             The large national bookseller comes to T5, with a
                      full-size bookstore.
 Brighton            At Brighton, a customer might choose a lipstick
                      case that matches a wallet, jewelry that matches
                      a pair of sunglasses, a handbag that matches her
                      footwear, or an entire coordinating collection
                      consisting of multiple accessories.
 CNBC Newsstand      The Paradies Shops brings its nationally
                      recognized CNBC Newsstand to JetBlue.
 ExOfficio           ExOfficio has been creating the ultimate apparel
                      for worldly exploration since 1987.
 Harmony Pharmacy    Harmony Pharmacy will provide customers and
                      crewmembers with an extraordinary
                      service-oriented pharmacy, onsite medical center
                      and a high quality selection of international
                      products in a tasteful environment.
 Hot Trends          Hot Trends features a concept offering some of
                      today's hottest selling trends.  Beginning with
                      Cloudz, the kiosk will feature a variety of
                      travel accessories and necessities.
 International       A full assortment of the most popular
  Shoppes Duty        travel-retail merchandise will be available for
  Free/Duty Paid      customers jetting to both domestic and
                      international destinations. Liquor and tobacco
                      products will be available to
                      internationally-destined customers.
 LACOSTE             The famous crocodile brings its assortment of
                      apparel to T5, with a strong selection for all
 MUJI to GO          The large retailer from Japan comes to T5 with an
                      assortment of useful items for customers on the
 Ron Jon Surf Shop   The World's Most Famous Surf Shop finally comes
                      to New York, with a "One of a Kind" location at
 Taxco Sterling      This retail kiosk will feature the incredible
                      silver jewelry designed by some of the best
                      jewelers straight from Taxco, Mexico.
 Techshowcase        An electronics store conceived to meet the demand
                      of high quality mobile electronics; Techshowcase
                      features exhibits that allow customers to try
                      out a device before purchasing.
 The Grove           The Terminal 6 favorite moves over to T5, with
                      its line of natural snacks, candy, frozen yogurt
                      and chocolate.
 WFAN                Recognized by locals as "The Fan," this New York
                      sports radio station heard on 660AM comes to T5
                      with a line of sports apparel and collectibles
                      celebrating New York's Professional and
                      Collegiate sports teams.
 XpresSpa            XpresSpa brings its "Airport Spa wonderland" to
                      T5, offering customers a wide array of spa

About JetBlue Airways

New York-based JetBlue Airways has created a new airline category based on value, service and style. Known for its award-winning service and free TV as much as its low fares, JetBlue is now pleased to offer customers Lots of Legroom and super-spacious Even More Legroom seats. JetBlue introduced complimentary in-flight e-mail and instant messaging services on aircraft "BetaBlue," a first among U.S. domestic airlines. JetBlue is also America's first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue's control. Visit for details. JetBlue serves 51 cities with 500 daily flights. With JetBlue, all seats are assigned, all travel is ticketless, all fares are one-way, and an overnight stay is never required. For information or reservations call 1-800-JETBLUE (1-800-538-2583) or visit

The JetBlue logo is available at

About OTG Management

OTG Management is an award-winning airport food & beverage operator with more than 80 restaurants and eateries in nine airports, including JFK, LaGuardia, Boston's Logan, Tucson, Washington National, Washington Dulles, Orlando, Chicago O'Hare and Philadelphia. OTG Management has operated the food and beverage program at JetBlue's Terminal 6 at JFK since 2003. Since its entry into airports in 1996, OTG has been recognized throughout the industry for its strong customer focus and innovation.

About Borders Group, Inc.

Headquartered in Ann Arbor, Mich., Borders Group, Inc. (NYSE:BGP), is a leading retailer of books, music and movies with more than 28,000 employees. Through its subsidiaries, the company operates more than 1,100 stores primarily under the Borders(r) and Waldenbooks(r) brand names and recently launched for online shopping. For more information, visit This year, Borders was awarded the "Best Specialty Retail Brand Operator" and "Retailer with Highest Regard for Customer Services" by Airport Revenue News (ARN), a leading publication for airport executives, concessionaires and others involved in the aviation industry. The retailer has been honored with numerous other awards by ARN since 2003.

About ExOfficio

ExOfficio has been creating the ultimate apparel for worldly exploration since 1987. Built on the success of the ultimate fly-fishing shirt, the company has evolved into a leading travel apparel brand known for its innovative technical features and performance benefits that enhance the travel experience. ExOfficio is sold internationally in specialty outdoor, fly-fishing, travel and luggage stores. Products are also available in ExOfficio retail stores and online. ExOfficio supports numerous social and environmental organizations to include World Concern, Medical Teams International, and the America Wildlife Foundation, among others. For more information, visit

About Harmony Pharmacy

One of the most differentiating elements that distinguishes Harmony Pharmacy from a national chain pharmacy is service. At every level of the organization, it is focused on providing extraordinary customer service. Harmony hopes to "Raise Your Expectations" about what a pharmacy could and should be. They believe that outstanding service, extraordinary products and trustworthy medical care will make you want to experience Harmony Pharmacy.

The Harmony concept is unique due to the combination of services provided in one location. Harmony sells basic sundries and luxury gift items, is a full service pharmacy, and offers medical services and testing via an on site Nurse Practitioner. Harmony is an excellent fit for the airports because Harmony's products and services cater to the employees of the airport and to the travelers by fulfilling their health and prescription needs.

About International Shoppes

International Shoppes is a specialty retailer that has, for more than 50 years, operated airport retail and duty free facilities. International Shoppes is the highest duty free revenue producer per square foot in North America and is the only New York based duty free concession operator. International Shoppes has focused on understanding the needs of its customers and delivering products and services at attractive prices while maximizing revenues to the airlines, management groups and airport authorities.

About MUJI to GO

MUJI, originally founded in Japan, offers good quality products at reasonable prices which includes household and apparel. The essence of MUJI products lies in its simplicity, flexibility and modesty to fit different life styles and individual preferences, which is the reason why its products and concepts are universally accepted. For more information, please visit MUJI to GO is the new format of MUJI which has brought together a range of useful items for travel. The shot at T5 is the first MUJI to GO in the United States.

About The Paradies Shops

Named Best Airport Retailer for the past 13 consecutive years by Airport Revenue News, The Paradies Shops was established in 1960. A family-owned business, The Paradies Shops operates over 450 stores in more than 70 markets across the United States and Canada. With extensive experience in operating both local and national brands, to include CNBC News, PGA TOUR Shops, Brooks Brothers, Brighton Collectibles, Harley-Davidson, and The New York Times Bookstores, The Paradies Shops maintains a substantial presence as one of the largest airport retailers. Additionally, The Paradies Shops operates several hotel properties and the retail program for the Georgia Aquarium, the world's largest aquarium, located in Atlanta. For more information, please visit

About Stellar Partners, Inc.

Stellar Partners, an award-winning retailer operates 35 news & gift and specialty stores in 10 US airports. As the exclusive airport licensee, Stellar has brought Ron Jon Surf Shops to four airports and is proud to bring this exciting concept to Terminal 5 at JFK as well. Ron Jon offers passengers of all ages internationally recognized brands such as Billabong and Roxy in an atmosphere of endless summer fun.

About Techshowcase

Techshowcase helps travelers put dwell time to productive use by providing an opportunity to personally test the latest mobile devices and accessories from the world's leading manufacturers. Our highly trained Technology Consultants evaluate a customer's needs, offer targeted mobile productivity or entertainment solutions, and possess confidence inspiring product knowledge. Patrons are not pressured to buy, and are encouraged to play with the live demo units, and ask as many questions as they like. Passengers may also find a lost or forgotten essential item such as a mobile phone or laptop charger.

About XpresSpa

XpresSpa, headquartered in New York City, currently operates 24 luxury full-service spas in airports in the United States, Mexico and Europe - 12 more spas are currently under development and construction. XpresSpa is open 365 days a year, 17 hours a day. Opened in 2004, XpresSpa provides spa services to over 425,000 travelers a year, attracting a customer base of 53% men and 47% women. XpresSpa offers the traveling public spa services, on demand - no appointment necessary. Services include manicures, pedicures, massages, reflexology, facials and waxing. Escape from the turbulence of flight delays. Relieve the anxiety caused by long lines and invasive security procedures. Welcome to the calm of XpresSpa. Look Great. Feel Better.

This press release contains statements of a forward-looking nature which represent our management's beliefs and assumptions concerning future events. Forward-looking statements involve risks, uncertainties and assumptions, and are based on information currently available to us. Actual results may differ materially from those expressed in the forward-looking statements due to many factors, including, without limitation, our extremely competitive industry; increases in fuel prices, maintenance costs and interest rates; our ability to implement our growth strategy, including the ability to operate reliably the EMBRAER 190 aircraft and our new terminal at JFK; our significant fixed obligations; our ability to attract and retain qualified personnel and maintain our culture as we grow; our reliance on high daily aircraft utilization; our dependence on the New York metropolitan market and the effect of increased congestion in this market; our reliance on automated systems and technology; our being subject to potential unionization; our reliance on a limited number of suppliers; changes in or additional government regulation; changes in our industry due to other airlines' financial condition; and external geopolitical events and conditions. Further information concerning these and other factors is contained in the Company's Securities and Exchange Commission filings, including but not limited to, the Company's 2007 Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. We undertake no obligation to update any forward-looking statements to reflect events or circumstances that may arise after the date of this release.


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