Lifemax and Its Founders Jim and Sherri Wear Announce Exclusive Agreement With Salvia Hispanica L. Pioneer

ORLANDO, FL--(Marketwire - October 3, 2008) - Lifemax and its founders, Jim and Sherri Wear, are proud to announce their exclusive agreement with Wayne Coates, Ph.D., a pioneer in the rediscovery of Salvia hispanica L. and one of the foremost experts in growing and harvesting the seed.

Coates will serve as chairman of research and development on the board of directors for Lifemax. He will work exclusively with Lifemax to perfect and produce the very best Salvia hispanica L. seed available.

"Lifemax's product is the very best version of Salvia hispanica L. in the world today," says Coates, the leading expert on the seed. "This is primarily due to its complete and fully-integrated matrix of highly bio-available all natural nutrients."

While there are other varieties of Salvia hispanica L. on the market, Coates believes that Lifemax's proprietary selection is unique and he has spent 17 years developing what he considers to be his "masterpiece."

"What attracted me to work with Lifemax was the integrity of Jim and Sherri Wear," says Coates. "I know they will achieve the goals they have set forth for Lifemax as well as their world vision to change the scales of health and wealth in some of the most desperate areas of the world."

To insure the success of this world vision, this exclusive agreement includes the formation of Chia Farms, an entity that oversees production of Salvia hispanica L. worldwide. Chia Farms will be responsible for working with farmers throughout the world to educate them on growing, harvesting and cleaning the seed.

"Dr. Coates shares the same world vision of Lifemax," says Jim Wear. "Our ultimate goal is to teach the world how to feed itself and Salvia hispanica L. will be the catalyst for that."

All Salvia hispanica L. produced by Chia Farms that does not meet the exclusive standards required for Lifemax products will be sold for industrial use and animal feed.

Lifemax is a direct sales network marketing company known for its proprietary selection of Salvia hispanica L. The company focuses on servant leadership and developing products that will change the health and wealth of the world.

To learn more about Lifemax and their official launch visit: http://www.lifemax.net.

Contact Information: Media Contact: Amy Summers 727-848-1618 ext. 202 Pitch Inc.