Contact Information: For Attributor Contact: Jesse Odell LaunchSquad 415-625-8555 attributor(at)launchsquad(dot)com For dpa Contact: German Press Agency (Deutsche Presse-Agentur, dpa) Justus Demmer Press and Communications Telephone: +49-40-4113-32510
Deutsche Presse-Agentur dpa Selects Attributor to Track Usage of Its Content Across the Internet
Attributor Adds World's 3rd Largest News Agency and Supports Five New Languages
| Source: Attributor Corporation
REDWOOD CITY, CA--(Marketwire - October 8, 2008) - Attributor Corporation, provider of the
world's first Web-wide content monitoring and programming platform,
announced today that Deutsche Presse-Agentur dpa has chosen Attributor
technology to increase monetization of dpa's digital content and develop
new products.
Attributor will fingerprint original dpa content and continuously monitor
billions of pages on the Web, providing real time usage analysis as its
content is distributed across the Internet. The agreement enables dpa to
identify new content syndication opportunities and develop innovative
digital products and services.
"We're thrilled to add dpa as a customer -- they are a global digital
content syndication powerhouse. Attributor's partnership with dpa will
provide strategic business capabilities to power their continued success,"
said Jim Brock, CEO of Attributor. "Adding multi-language support is a
significant milestone and fits with our overall strategy of offering
services that appeal to content owners of all types and sizes."
"Attributor's service enables us to understand which dpa content is most
successful online. It will also allow us to quickly identify unlicensed
usage of dpa content. This helps us protect the rights of our paying
customers, and provides analytics to improve the design of our customers'
Internet edition," said Malte von Trotha, chairman of the dpa executive
board.
"Attributor answers the question of whether we offer the right length of
topics with the right emphasis at the right time. This helps us focus our
editorial efforts more effectively," said Wilm Herlyn, editor in chief of
dpa.
Attributor's monitoring platform now extends across English, French,
German, Italian, Portuguese and Spanish. With the addition of dpa,
Attributor customers represent a significant percentage of the world's
professionally produced content, giving the company unprecedented
visibility into the proliferation and monetization of original content
across the Web.
About Attributor
Attributor is a privately held technology company headquartered in Redwood
City, California. Its content tracking and programming platform enables
publishers to build value with their content wherever it appears on the
Internet. With Attributor, publishers can now program when, how and where
their content is presented across the Web and social networks. Advanced
fingerprinting algorithms, a large-scale crawling infrastructure and
detailed contextual analysis provide publishers with Web-wide visibility of
their articles, images or videos. Customers can identify new sales leads
and revenue-sharing opportunities, monitor licensed uses and derive more
links and better search engine placement. More information can be found
online at http://www.attributor.com.
About dpa
dpa is the largest independent news and information service provider in
Germany. The agency is jointly owned by the German media, and the business
group incorporates approximately 1100 employees. In the financial year 2007
dpa Deutsche Presse-Agentur GmbH achieved a turnover of around 93.8 million
Euro and annual net profits of around 4.4 million Euro. In addition to its
internationally published text services in German, English, Spanish and
Arabic, dpa provides picture, graphic and audio news services round the
clock. Its portfolio extends to multimedia and mobile services, as well as
editorial and technological services, amongst others.