Growth Period Ahead for Indian Satellite Market
Driven by Video, DTH and VSATs, India to Be a Multi-Billion Dollar Satellite Market by 2013
| Source: NSR
CAMBRIDGE, MA--(Marketwire - October 22, 2008) - NSR today released its latest market research
and forecast report: "Indian Satellite Markets." Focused exclusively on the
emerging Indian economy and specifically on the market for satellite
capacity and services in the country, the report reviews the major
industries such as Video Broadcasting, VSATs and Direct-to-Home
contributing to demand for domestic and international satellite capacity
across this South Asian country. Data from many companies, across
verticals, forms a core of the research, and the report provides Excel data
spreadsheets that incorporate the hard numbers for forecasting the behavior
of various industry segments.
The success of the Indian Space Research Organisation as the country's
space agency is unquestionable, but despite ambitious plans, the INSAT
fleet has consistently fallen short of meeting domestic demand. For
international operators, revenues from leasing satellite transponders
remain hard to come by as they have to contend with preferential treatment
to the domestic fleet, regulated pricing and short term contracts from
service providers. However, the overall demand for Ku-band and C-band
bandwidth is expected to grow at a healthy rate of about 1.5 to 2% and
maintain levels that will not be met by domestic supply alone. This
presents windows of opportunity for both industry leaders and emerging
operators to satisfy the demand for services like Direct-to-Home, VSAT and
rural connectivity across the country.
Video broadcasting has been a major contributor to demand for C-band
capacity over the past decade, and continued additions to the 300+ TV
channels in the country will maintain the attraction for this segment of
the market.
The market attracting the most interest from regional satellite operators
has been Direct-to-Home in the Ku-band. At a subscriber base of 7 million
and growth expected of 20% year-on-year, it is not surprising there are
already five DTH operators vying for a piece of this action with a sixth
waiting in the wings. The projected surge in demand for digital television
distribution is also expected to spill over into C-band with
Headend-in-the-Sky platforms for digital cable distribution.
NSR has devoted special attention to the VSAT industry which, with its
majority of deployments and revenues from the banking and financial
services vertical, is poised to grow to more than 175,000 sites by 2013.
Though banks, ATMs and stock broking houses will remain leaders in
deployments, emerging applications such as rural connectivity for
e-Governance, digital cinema and cellular backhaul are cumulatively
estimated to reach the scale of their early-adoptive counterparts over a
five-year period.
"A drive from the city out into the Indian countryside provides visual
evidence of the growth of the satellite industry in this country of
contradictions," stated Prashant Butani, India-based Analyst for NSR and
author of the report. "An endless array of DTH antennas dots urban
rooftops, as expected. But what is truly surprising is that an equal if not
greater penetration is found in the smaller towns as the landscape turns to
rural. It is hard not to find an ATM without a 1.2 meter Ku-band antenna
pointed to the sky."
About the Report
"Indian Satellite Markets" is a multi-client report now available from NSR.
The report forecasts the supply and demand associated with the satellite
capacity market in India, examines the Video Broadcasting, Broadband &
Narrowband VSAT and Direct-to-Home markets in detail and pays special
attention to the regulations impacting each segment of the Indian satellite
industry. As industry-specific data points for business planners, Excel
spreadsheet forecasts for supply of satellite capacity and demand from
Video, VSAT, and Direct-to-Home are included with the report. For
additional information on this report, including a full table of contents,
list of exhibits and executive summary, please visit www.nsr.com or call
NSR at 617-576-5771.
About NSR
NSR is an international market research and consulting firm specializing in
satellite and wireless technology and applications. NSR's primary areas of
expertise include emerging technology, IP applications, and broadcast
services. With extensive expertise in all regions and a number of
broadband sectors, NSR is a leading provider of in-depth market insight and
analyses.