FORT LAUDERDALE, Fla., Oct. 27, 2008 (GLOBE NEWSWIRE) -- Zaldiva(tm), Inc. (OTCBB:ZLDV); (XETRA:UZ8.DE); (Frankfurt:UZ8.F), a specialty and online distribution system wholesaler and retailer of new and vintage Pop Culture collectibles, comic books and memorabilia, announced today that it is targeting comic buyers as a part of its new marketing program.
Zaldiva has recently created and implemented a marketing program targeting comic book subscribers and buyers. Comic buyers play an instrumental role in the long-term success of companies like Zaldiva. The program includes a special offer to those transferring a minimum amount of subscriptions. Qualifying subscribers receive a gift certificate/card for other purchases in-store. Many subscribers buy 30 to 40 titles per month with an average ranging between 10 and 20; with the typical title retailing for $3.99.
"Comic Buyers represent a significant portion of our recurring revenue stream," said Nicole Leigh, President of Zaldiva. "People who subscribe to comics, often to multiple titles, are the lifeblood of companies such as ours."
The company has created a multi-aspect marketing program designed to both increase its subscriber base as well as expand the foot traffic at its primary location of 331 East Commercial Blvd in Ft. Lauderdale, FL. Buyers will be able to preview upcoming releases in a special "Preview Magazine" and put in orders ahead of time. This also allows Zaldiva to better forecast revenues and comic book sales. The strategy also allows customers to peruse collectible memorabilia that is either recently released or soon to be released that accompanies their comic book titles.
"Every Wednesday is new issue day," said Nicole Leigh. "Comic buyers flock to our store and this marketing program is designed to maximize our exposure to that part of our community -- whether they are weekly subscribers or casual buyers."
Zaldiva is a distribution system unique to the specialty retail industry, focusing its product orientation on the comics and collectibles genre. The company combines a highly visible brick and mortar location in Ft. Lauderdale, Florida and an e-commerce website and portal (www.Zaldiva.com) which operates in conjunction with a series of ancillary websites in addition to its auction house capabilities. Zaldiva's current collection available of classic, pop-culture and modern memorabilia can be seen at www.Zaldiva.com.
Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the Company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.