Verimatrix Shares Content Security Expertise at IPTV & Mobile TV World Forum Middle East & Africa 2008

Multiple Speakers to Discuss Topics Ranging From Future of On-Demand TV to Mobile TV Value Chain


DUBAI, UAE--(Marketwire - October 29, 2008) - IPTV World Forum Middle East, Booth #26 --

WHO: Verimatrix enhances the value and security of pay-TV networks with advanced technologies designed to address the content protection challenges of today, and those of tomorrow. The Verimatrix 3-Dimensional Content Security approach provides a framework to enhance operator competitiveness and the consumer experience in the new world of pay-TV.

Pierre Hunter, VP of Sales, EMEA at Verimatrix, has 25 years of international business experience in the telecommunications and pay-TV industries. Most recently, he was director of business development at Irdeto where he developed and implemented the company's global IPTV commercial strategy. Hunter was also instrumental in the successful deployment of Amino Communication's set-top box solutions in the EMEA market.

Tom Pollard, director of Product Management at Verimatrix, has an extensive marketing and engineering background largely focused on mobile communications. Mont recently, Pollard was vice president of marketing for SKY MobileMedia, a leading provider of applications software platforms to the mobile handset and chipset industry. Previously, he was worldwide marketing director for Texas Instruments' Wireless Chipset Business Unit where he led the product management, strategic marketing, and wireless operator activities for TI's GPRS/EDGE, UMTS, and CDMA chipset product lines.

WHAT: IPTV Conference Session:

As part of the "Media Transformations" day, Hunter will participate in a panel session discussing whether on-demand IP video is the future of television.

The panel will address the following questions:

--  The evidence suggests consumers want more on-demand -- but how much?
    
--  What is the future for scheduled television -- and will there be any
    mass-audiences?
    
--  When content is more personalised, how can media companies generate a
    marketing 'buzz' around new shows?
    
--  Will IP become the defacto method for video distribution to consumers?
    
--  How important is mobile video; do media companies need to offer
    content on all screens?
    

WHEN: Monday 3 Nov., 2008 at 3:00 p.m.

Mobile TV Middle East Conference Session:

As part of the co-located Mobile TV event, Pollard will participate in a panel discussion that will analyse the role and impact of each player in the mobile TV value chain.

The panel will address the following:

--  Identifying the key players in the value chain.
    
--  Achieving a comfortable balance of power.
    
--  Who pays for the risk of rolling out the service?
    
--  Technical challenges of integration with each player in the value
    chain.
    
--  Ensuring all parties have the ability to generate significant
    revenues.
    

WHEN: Monday 3 Nov., 2008 at 11:20 a.m.

Product Focus:

Verimatrix Video Content Authority System (VCAS) -- Presentation of the global number one IPTV and broadcast video content security architecture deployed across multiple device types.

WHEN: During exhibition hours; Monday 3 Nov. - Tuesday 4 Nov., 2008

WHERE: IPTV World Middle East & Africa, Jumeirah Beach Hotel, Dubai, Booth #26

About Verimatrix

Verimatrix sets the standard for software-based content security and revenue enhancement technologies in pay-TV networks, with a global customer base of telecommunications providers. The Verimatrix Video Content Authority System (VCAS™ ) offers a suite of next-generation technologies that has been independently audited and ranked as the global leader in IPTV content protection. VCAS was designed for two-way and hybrid networks to protect content and enhance revenue streams, while combating digital piracy wherever it occurs within the distribution chain. The company's content security experts maintain close relationships with the major studios and broadcasters to help address the challenges facing pay-TV networks of today, and those of tomorrow. Verimatrix customers benefit with most favorable access to premium content, enabling the richest, most versatile viewing experience for their digital video subscribers. For more information on why VCAS is the most widely deployed IPTV content security system with tier one operators, please visit www.verimatrix.com.