NKK Switches Launches Customized Design Team

SCOTTSDALE, AZ--(Marketwire - November 3, 2008) - NKK Switches, the world's leading designer and manufacturer of innovative electromechanical switching devices, today announced the formal launch of operations for its Customized Design Team, a specialized in-house group which is focused on providing design engineers from virtually all industry segments with customized switch solutions for their human-machine interfaces.

The Customized Design Team will use NKK's proven and industry leading design expertise, rapid response capabilities and broad product base to provide customers with unique switch designs targeted at meeting the individual challenges experienced in their industry segments and at improving their overall interface effectiveness. These customized solutions can be either completely new designs or modifications of existing NKK switch models.

"By engaging with the Customized Design Team early in the design process, engineers will be able to get unique switch solutions that give them precisely what they need to enhance the human interfaces of their projects," said Kouyou Seshita, Vice President of Engineering, NKK Switches. "This experienced team will draw upon NKK's unrivaled experience in working with engineers to develop customized electromechanical switching devices that will help increase the overall value of human-machine interfaces by delivering high-quality custom switch solutions based on proven technology. Our goal is to move rapidly from product concept to prototype."

The Customized Design Team will service virtually all industry segments, including electronics, industrial, medical, broadcast communications, systems integration, telecommunications, computers, aerospace and transportation. The team's work will compliment NKK's customization portfolio, which includes NKK's Customized SmartSwitch programmable LCD and OLED switches and displays, and NKK's value-added in-house printing and assembly division -- which offers customization services such as adding wire and cable assemblies to switches to ease their connectivity to other components.

A leading designer and producer of electromechanical switches, NKK Switches offers one of the industry's most extensive selections of illuminated, process sealed, miniature, specialty and surface mount switches. NKK manufactures more than 3.5 million toggle, rocker, pushbutton, slide, rotary, DIP rotary, keypad and key lock switches -- each of which can be used as the foundation of a customized design. All switches are designed and manufactured to provide the quality and dependability that has made NKK the benchmark for reliability for over half a century.

NKK continues to lead the industry in responding to the needs of the marketplace with innovation, high reliability, customization and a commitment to excellence. The company provides a full suite of customization solutions that include: design, programming, printing and support. NKK maintains a complete network of qualified representatives and distributors through the United States, Canada, Central and South America, Europe and Asia.

Engineers who design the man-machine interface for their products rely on the broad product line, specialized design expertise and customer support of NKK Switches. For more information, contact NKK Switches, 7850 E. Gelding Dr., Scottsdale, AZ 85260. Phone: (480) 991-0942. Fax: (480) 998-1435. Visit the NKK Web site at www.nkkswitches.com.

Contact Information: For more information, contact: Chris Walker Connect Public Relations 480-366-6015 Debbie Martin NKK Switches 480-991-0942