GRANTS PASS, OR--(Marketwire - November 10, 2008) -
Dutch
Bros. Coffee, a fun-loving and spirited private coffee company founded
by two Southern Oregon dairy farming brothers, introduces the first
portable Dutch Press for drive-through coffee consumers. Based on the
French Press concept of
brewing the most robust beverage by allowing coffee grounds to steep in hot
water before plunging a mesh filter over them, the Dutch Press takes things
one step further. Accommodating a 20-ounce serving of coffee, the Dutch
Press allows commuters to brew, plunge and drink in two to three minutes...
all while on the go.
"We love experimenting with coffee and sharing the range of tastes and
intensity achieved through various brewing methods," said company
co-founder Travis Boersma. "Many coffee aficionados claim that the French
press produces the richest cup of joe and the
Dutch Press enables us to bring that
flavorful experience to our drive-through customers, who otherwise wouldn't
have time to wait for their coffee to brew."
The Dutch Press is sized for a generous individual serving of coffee and is
a combination of coffee pot and travel mug. The Dutch Press is available
for purchase at all
Dutch Bros.
locations and on
Dutch Bros.' Web site for $17.50 plus tax
where applicable, and includes a coupon for a free Dutch Press coffee or
other Dutch Bros. drink. Upon purchase at drive through locations, baristas
will fill the Dutch Press with Dutch Bros.' proprietary three-bean Private
Reserve blend, ground specifically for the Dutch Press, and hot water,
letting customers determine the strength of the brew and plunge the
built-in filter after two, three or more minutes down the road. Customers
can refill their Dutch Presses with coffee grounds and hot water at any
Dutch Bros. location for $2.25 plus tax. The Dutch Press can also serve as
a traditional commuter mug as the press is easily removable.
Dutch Bros. is also making the specially-ground Dutch Press Private Reserve
blend available for purchase for home use for $13.50 plus tax where
applicable. And starting Nov. 28 on "Black Friday," the biggest shopping
day of the year, all Dutch Bros. drive-through locations will offer a
limited-edition, special holiday gift box to accompany the Dutch Press and
specially-ground coffee. With the addition of a ribbon or bow, it becomes a
quick and easy holiday gift.
Dutch Press Coming to a Gift Basket near You
Just in time for the holiday season, share the love -- or "Dutch Luv" --
with a Dutch Press for the most sophisticated coffee drinker on your gift
list. Providing the utmost control, the portable Dutch Press enables java
junkies to brew a full-bodied cup anytime and anywhere at the strength they
choose. Gift packages will be available online for $49.95 for a small box
and $59.95 for the large gift box, plus shipping and handling. Packaged in
cedar boxes and trays, gift packages include:
-- One Dutch Press
-- Dutch Bros.' Private Reserve blend, normally only available online at
www.dutchbros.com
-- Dutch cookies
-- Cary's dark chocolate and toffee candy using Dutch Bros.' three bean
blend as a special ingredient
About Dutch Bros. Coffee
Founded in Southern Oregon in 1992 by brothers Dane and Travis Boersma,
Dutch Bros. Coffee is believed to be the country's largest privately-held,
drive-through only coffee company in the U.S. There are more than 135
locations in Oregon, California, Washington, Idaho, Nevada, Arizona and now
Colorado. Each store serves a large variety of specialty coffee drinks made
with a premium private bean blend and roasted fresh daily. Last Year, Dutch
Bros. served more than 23 million cups of coffee company-wide, with more
than $46 million in gross sales. Dutch Bros. Coffee gives back one percent
of gross sales to its communities. The company plans to donate more than
$750,000 in 2008 to nonprofit organizations such as MDA, American Cancer
Society and Boys & Girls Clubs of America and many other local
organizations. Dutch Bros. Coffee is headquartered in Grants Pass, Ore. For
more information on franchising or to learn more about Dutch Bros. visit
www.dutchbros.com.
Digital Photos and Media Samples Available Upon Request
Contact Information: Media Contact:
Alison Fisker
503.546.7894
or Alison@lanepr.com