Dutch Bros. Coffee Injects Some "Dutch Luv" Into the Traditional French Press

Company Unveils Dutch Press for On-the-Go Coffee Lovers

Portland, Oregon, UNITED STATES

GRANTS PASS, OR--(Marketwire - November 10, 2008) - Dutch Bros. Coffee, a fun-loving and spirited private coffee company founded by two Southern Oregon dairy farming brothers, introduces the first portable Dutch Press for drive-through coffee consumers. Based on the French Press concept of brewing the most robust beverage by allowing coffee grounds to steep in hot water before plunging a mesh filter over them, the Dutch Press takes things one step further. Accommodating a 20-ounce serving of coffee, the Dutch Press allows commuters to brew, plunge and drink in two to three minutes... all while on the go.

"We love experimenting with coffee and sharing the range of tastes and intensity achieved through various brewing methods," said company co-founder Travis Boersma. "Many coffee aficionados claim that the French press produces the richest cup of joe and the Dutch Press enables us to bring that flavorful experience to our drive-through customers, who otherwise wouldn't have time to wait for their coffee to brew."

The Dutch Press is sized for a generous individual serving of coffee and is a combination of coffee pot and travel mug. The Dutch Press is available for purchase at all Dutch Bros. locations and on Dutch Bros.' Web site for $17.50 plus tax where applicable, and includes a coupon for a free Dutch Press coffee or other Dutch Bros. drink. Upon purchase at drive through locations, baristas will fill the Dutch Press with Dutch Bros.' proprietary three-bean Private Reserve blend, ground specifically for the Dutch Press, and hot water, letting customers determine the strength of the brew and plunge the built-in filter after two, three or more minutes down the road. Customers can refill their Dutch Presses with coffee grounds and hot water at any Dutch Bros. location for $2.25 plus tax. The Dutch Press can also serve as a traditional commuter mug as the press is easily removable.

Dutch Bros. is also making the specially-ground Dutch Press Private Reserve blend available for purchase for home use for $13.50 plus tax where applicable. And starting Nov. 28 on "Black Friday," the biggest shopping day of the year, all Dutch Bros. drive-through locations will offer a limited-edition, special holiday gift box to accompany the Dutch Press and specially-ground coffee. With the addition of a ribbon or bow, it becomes a quick and easy holiday gift.

Dutch Press Coming to a Gift Basket near You

Just in time for the holiday season, share the love -- or "Dutch Luv" -- with a Dutch Press for the most sophisticated coffee drinker on your gift list. Providing the utmost control, the portable Dutch Press enables java junkies to brew a full-bodied cup anytime and anywhere at the strength they choose. Gift packages will be available online for $49.95 for a small box and $59.95 for the large gift box, plus shipping and handling. Packaged in cedar boxes and trays, gift packages include:

--  One Dutch Press
--  Dutch Bros.' Private Reserve blend, normally only available online at
--  Dutch cookies
--  Cary's dark chocolate and toffee candy using Dutch Bros.' three bean
    blend as a special ingredient

About Dutch Bros. Coffee

Founded in Southern Oregon in 1992 by brothers Dane and Travis Boersma, Dutch Bros. Coffee is believed to be the country's largest privately-held, drive-through only coffee company in the U.S. There are more than 135 locations in Oregon, California, Washington, Idaho, Nevada, Arizona and now Colorado. Each store serves a large variety of specialty coffee drinks made with a premium private bean blend and roasted fresh daily. Last Year, Dutch Bros. served more than 23 million cups of coffee company-wide, with more than $46 million in gross sales. Dutch Bros. Coffee gives back one percent of gross sales to its communities. The company plans to donate more than $750,000 in 2008 to nonprofit organizations such as MDA, American Cancer Society and Boys & Girls Clubs of America and many other local organizations. Dutch Bros. Coffee is headquartered in Grants Pass, Ore. For more information on franchising or to learn more about Dutch Bros. visit www.dutchbros.com.

Digital Photos and Media Samples Available Upon Request

Contact Information: Media Contact: Alison Fisker 503.546.7894 or Alison@lanepr.com