Luxury Institute Survey: Chief Executive Air Earns Platinum Seal of Customer Approval

NEW YORK, NY--(Marketwire - December 2, 2008) - The Luxury Institute ( reported today that New York-based Chief Executive Air (, a full service private aviation company specializing in private jet charters, has earned the Luxury Institute's Seal of Customer Approval certification at the Platinum level, the highest possible level of authenticated customer recommendation. In an independent survey of its current clients, Chief Executive Air was rated by a statistical sample of customer respondents with the highest level of willingness to recommend the firm. Customers who are willing to recommend the firm stated: "Great service, good aircraft, good prices and their personal touch is why I would recommend them to other clients" and "They are efficient, easy to reach, easy to change and accommodating. Changes in travel occur rapidly when you are using a charter air service and they were there -- and patient -- for every change we made."

The new Luxury Institute Seal of Customer Approval (LISCA) program surveys luxury firms' authenticated customers to independently measure, among other key metrics, the percentage of existing customers that are willing to recommend a brand to their peers.

"I want to congratulate Chief Executive Air on its outstanding achievement of Platinum Purveyor," said Milton Pedraza, CEO of the Luxury Institute. "In today's economy, customer value is everything in luxury, and the customer referral metric is the key driver of new business and customer loyalty. Unlike other rating designations, this new certification program is based not on the judgments of committees, or single experts, or one-time inspections. This unique rating is based on a survey of customer referrals from current customers and requires a statistical sample to validate the results. Nothing is a more powerful sales driver than independently validated customer referrals."

"It is gratifying to know that our clients have rewarded us with an overwhelmingly positive recommendation that has resulted in our Platinum rating by the Luxury Institute," said Jeffrey Menaged, CEO of Chief Executive Air. "This is a direct result of the dedication to excellence exhibited by each member of the Chief Executive Air family. We are selling more than travel, we are selling an entire lifestyle, and our service must continue to reflect that in order to ensure our success."

The highest level of certification, Platinum Purveyor Certification, is awarded to firms with at least 86% of their authenticated and surveyed customers who are willing to recommend the brand to their peers. Brands that achieve between 70% and 85% of customers willing to refer the brand are awarded the Gold Purveyor Certification. Companies with less than 70% referral do not receive certification. However, training programs are available for companies aspiring to achieve the annual certification.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings, reviews and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. The Luxury Institute also operates the Luxury Board (, the world's first global, membership-based online community for luxury goods and services executives, professionals and entrepreneurs. To reach the Luxury Institute, please call 646-792-2669 or go to

About Chief Executive Air (

Chief Executive Air is a full-service private aviation company specializing in private jet charters. With a unique blend of aviation expertise and world-class hospitality, a client-centric focus and exacting standards, Chief Executive Air delivers the highest level of service while ensuring each client's safety and security. The company does not own or operate aircraft, but rather arranges for travel on behalf of clients with a select group of licensed Air Charter Carriers that meet FAA requirements and third party safety regulations. Charter specialists can be reached at 888.FLY.CEAIR.

Contact Information: Contact: Martin Swanson Vice President Business Development The Luxury Institute (office) 914-909-6350 (cell) 914-715-3357