Kevin Rudolf Rocks Virtual World Entropia Universe With His Global Smash Hit "Let it Rock" Featuring Lil Wayne

GOTHENBURG, SWEDEN--(Marketwire - December 3, 2008) - MindArk PE AB, developer of Entropia Universe, the #1 virtual world with a real cash economy, today announced they have licensed the mega hit "Let it Rock" by Kevin Rudolf featuring Lil Wayne. The virtual world developer plans to use the song to herald in the next generation virtual world experience as Entropia Universe crosses over to the CryENGINE®2's cinematic graphics engine in 2009. MindArk plans to host a competition inside Entropia Universe to find the best user created music video to "Let it Rock!" The winner will receive a highly prized virtual treasure as their reward, details can be found at www.entropiauniverse.com. MindArk also plans to use the song with exclusive promo videos that will feature the stunning new graphics at exhibitions, conferences and web sites.

David Simmonds, MindArk's director of business development, states that it is the lyrics in "Let it Rock's" chorus, "Because when I arrive, I bring the fire, make you come alive, I can take you higher ... Let it Rock! Let it Rock! Let it Rock!" that capture the spirit, excitement and anticipation surrounding the Entropia Universe CryENGINE®2 graphics upgrade.

Entropia Universe, a free-to-play virtual world with a gigantic market in player-to-player micro transactions is one of very few financially successful virtual worlds, and saw a turnover of more than $400 Million US Dollars between users in 2007.

In 2009 with the introduction of the CryENGINE®2 Graphics Engine, Entropia Universe transitions into a full-fledged virtual world platform with the launch of a variety of new planets developed by independent developers including "Kevin's Wasteland," a Zombie infested urban battleground that will be home to B.A.M.F HQ, Artist and Producer Kevin Rudolf's virtual corporate headquarters. His fans will have the opportunity to hear new music fresh out of the studio and to collect top of the line B.A.M.F virtual merchandise, such as the blinged-out ZK1 Zombie Splatter Gun. "I decided to go virtual to launch my B.A.M.F brand because a custom diamond encrusted shotgun is not something you're gonna find in Macy's, but in Entropia Universe it could easily have a $10,000 US price tag. I've partnered with NEVERDIE Studios to launch the very first luxury virtual goods empire," said Rudolf, who hooked up with NEVERDIE through his "Great Escape" co-writer Cheri London.

"Let it Rock," featuring Lil Wayne, is the first single off of Rudolf's Debut album, "In the City" from Cash Money Records/Universal Republic. "Let it Rock" has received 60 million plays on Rudolf's MySpace page and the video has eight million views on YouTube. It is certified platinum in the US and Canada, selling over 1.5 million digital copies in the US. The song is due for release in the UK on December 29th.

Listen to and download "Let it Rock" at http://www.myspace.com/kevinrudolfmusic.

About MindArk and Entropia Universe

Entropia Universe is an expanding entity of interoperable 3D virtual worlds based on the proprietary Entropia Universe Platform. Each virtual world takes the form of a planet(s) within the virtual Entropia Universe.

The Entropia Universe Platform contains full support for secure micro-transactions in real-time, rich media viewing, transactions with real and virtual items, MMOG entertainment and social interaction between global participants. Its virtual currency, the PED, has a fixed exchange rate of 10:1 with the US dollar.

The Entropia Universe Platform has been developed over 10 years at a cost of more than $40 million. Commercially launched in 2003, MindArk's planet Calypso has been generating profit since 2004 and has served as a vehicle for fine tuning the platform's business model and functionality. During 2007, the Entropia Universe Platform provided a secure and stable venue for more than $400 million of user-to-user transactions. Today, Entropia Universe has more than 780 thousand registered accounts from over 200 countries.

The Entropia Universe Platform offers a complete solution for virtual planet creation and maintenance, and for premium content production.

For more information, please visit www.mindark.com and www.entropiauniverse.com.

About Kevin Rudolf

Kevin Rudolf is an American Pop singer-songwriter, guitarist, and record producer. He is signed to Cash Money Records/Universal Republic Records. Born in New York City, he is currently based out of Miami. Rudolf's debut single "Let it Rock" has sold over one million copies in the USA and his debut album "In the City" was released in the US on November 24th. Rudolf has worked with many artists as either a producer, writer or guitarist, including Nelly Furtado, Timbaland, Black Eyed Peas, Lil Kim, LL Cool J, Justin Timberlake, David Banner, Lil Wayne, Ludacris and Nas.