SAN MATEO, CA--(Marketwire - December 8, 2008) -
Apture, a
Web publishing and content compilation technology provider, today announced
that it has partnered with the
washingtonpost.com to offer
readers a highly engaging way to view political data, congressional
records, video, news and abstracts within a single washingtonpost.com
browser experience. In addition, washingtonpost.com will make this data and
content available to any blog or Web site that uses the Apture publishing
platform.
Apture Web Publishing
Apture develops and provides publishing tools that enable media publishers,
like washingtonpost.com, to easily integrate Apture's Media Hub and
in-place viewing technology into their existing web site with a single line
of code. Apture's Media Hub gives editors the ability to easily include
rich media content of their choice from over twenty five different sources,
including YouTube videos, Wikipedia content, Google Maps, or in-house
content from publishers' own archives, to add a new layer of richness and
depth to the stories they share with their audience. The simplicity of the
interface provides relevant information without the reader needing to leave
the page or go searching for more information. Instead, the editor can
source and reference all kinds of media through the
Apture Media Hub,
which now also includes content from washingtonpost.com.
washingtonpost.com Integration
The Apture publishing technology will integrate with washingtonpost.com's
Congressional Votes Database to
provide up-to-date information on the latest House and Senate Votes. This
valuable data and information will be easily accessible to
washingtonpost.com readers through a seamless interactive Apture window
that automatically links to the names of Congress and Senate members.
Voting data goes all the way back to 1991.This critical political
information can now be viewed by audiences without leaving the article they
are reading.
Political blogs and media sites that integrate the Apture publishing
platform on their Web sites can now readily host content from the
washingtonpost.com Congressional Votes Database via Apture's Media Hub.
They may also access public domain U.S. legislative footage dating back to
2006 from
Metavid, via Apture's Media Hub.
The partnership with washingtonpost.com is a solid
example of a
customized integration that Apture can provide to media publishers. Any
format of in-house content is easily incorporated through the Apture
publishing interface. Documents, images, data, audio and video can be
linked and made accessible through the Apture Media Hub. This added content
gives readers new tools to dig deep into a story or topic.
Quotes
Tristan Harris, CEO, Apture
"We're very excited to extend our technology and content partnership with
washingtonpost.com. They have a wealth of extremely valuable data.
Apture-enabled publishers can now seamlessly share that same important data
with their readers."
Jim Brady, Executive Editor, washingtonpost.com
"Using cutting-edge technology from Apture, we are now enabling readers to
quickly access our comprehensive congressional databases without leaving
their page," said Jim Brady, Executive Editor of washingtonpost.com. "We
are also making this available to other sites in Apture's network so users
can get washingtonpost.com content without leaving the site they're on
simply by hovering over a congress member's name."
About Apture
Apture is redefining the art of web publishing. Apture's content
compilation technology allows bloggers, content creators and publishers to
accelerate content discovery in a centralized web experience. Apture's
Media Hub is a web-editing interface that sources, captures and delivers
relevant resources in any format (video, audio, map, documents, photos,
reference guides) producers want to share. Apture, Inc. is a privately held
company headquartered in San Mateo, California. To learn more about Apture
please visit
http://apture.com
About washingtonpost.com
washingtonpost.com is an award-winning news and information destination
that delivers world-class reporting and innovative multimedia content,
creating a truly interactive news experience. Using the latest technology
and tools, washingtonpost.com encourages participation and content
customization across all platforms, allowing readers to engage with
washingtonpost.com anytime, anywhere. Winner of four consecutive Edward R.
Murrow Awards for Overall Excellence for Non-Broadcast Affiliated Web site,
washingtonpost.com is owned by Washingtonpost.Newsweek Interactive, the
online publishing subsidiary of The Washington Post Company. (
NYSE:
WPO)
washingtonPost.com with Apture example article:
http://www.washingtonpost.com/wp-dyn/content/article/2008/11/30/AR2008113001903.html
washingtonPost.com with Apture example article:
http://www.washingtonpost.com/wp-dyn/content/article/2008/10/25/AR2008102501998.html
washingtonPost.com with Apture example article:
http://www.washingtonpost.com/wp-dyn/content/article/2008/10/06/AR2008100602681.html
washingtonPost.com with Apture example article:
http://www.washingtonpost.com/wp-dyn/content/article/2008/10/11/AR2008101102064.html
Contact Information: For media inquiries please contact:
Vanessa Camones
theMIX agency for Apture
