3 P.M. Declared America's Official Snack Time

Extra(R) Gum and "The Biggest Loser" Trainer Bob Harper Offer Tools to Beat Snack Cravings

CHICAGO, IL--(Marketwire - December 9, 2008) - Starting in January, Extra gum will appear on NBC's "The Biggest Loser" for a fourth season to help contestants reduce snack cravings as they strive to maintain a healthier lifestyle. In tandem with this season's appearance and part of a continued commitment to encourage smart snacking decisions, Extra gum conducted a survey to better understand when and why snack urges strike. The survey revealed more Americans snack at 3 p.m. than any other time in the afternoon.[i]

Knowing that many snack choices are not necessary and can lead to consumption of unwanted calories, Extra gum partnered with celebrity trainer Bob Harper of "The Biggest Loser" to offer some smart snacking solutions. "My clients always tell me that the afternoon is their toughest time of day when it comes to snack cravings, and they typically reach for snacks even if they aren't hungry," said Harper.[ii] "To get through those tough times, I suggest chewing a stick of long-lasting Extra sugar-free gum because research shows that Extra helps reduce snack cravings."

Snack time confessions

The recent snack survey revealed consumer "confessions" that address the root causes of American snacking. For starters, 58 percent of those sampled (and 71 percent of the women polled) admit to reaching for a snack simply because "it's there." Even for the most conscious calorie-counters, mindless afternoon munching can undermine a healthy routine, with a third of those surveyed revealing they don't even think about the consequences of snacking until after they've eaten it.

"Consumers tell us they're looking for products that make it easier to maintain overall health and wellness in a time when that is not always easy," said Wrigley Vice President of North American Gum Marketing Paul Chibe. "Small steps, like enjoying the long-lasting flavor of Extra gum instead of giving in to unnecessary snack cravings, can add up to significant calorie savings and help you achieve weight management goals."

Be prepared to face tough temptations and keep a pack Extra gum handy to help avoid the drivers of 3 p.m. snack attacks:

--  Daytime TV: Between talk shows, soaps and game shows, 71 percent of
    adults admit having the urge for snacks while watching TV
--  After school snacks: Sixty-three percent of moms feel tempted to
    indulge when their kids are snacking
--  Midday boredom: Trying to kill time leads 47 percent of adults to
--  Office cravings: Thirty-nine percent of adults report wanting snacks
    during meetings and while working at their desks
--  Anonymity: One in 10 adults sneak away for a secret afternoon snack

3 PM Snackdown™ Challenge

Extra gum wants to help you tackle your snack cravings and stick to your weight management goals with a chance to win the "3 PM Snackdown Challenge." The grand prize winner will find out what it's really like to be on "The Biggest Loser" during five one-on-one sessions of a personal fitness plan with Harper. Visit www.Extra3pmsnackdown.com to enter, for official rules and free entry instructions. No purchase necessary. Void where prohibited. Contest ends April 30, 2009. You must be 18 years old and a legal U.S. resident to enter.

About the Survey

The national telephone survey was conducted among 1,000 adults ages 18 and older in November 2008.

Bob Harper

Personal trainer Bob Harper is one of the most in-demand fitness experts, recognized around the world. Certified with the American Fitness Training of Athletics and Aerobics and Fitness Association of America, he uses internal motivation and life counseling as inspiration for his clients, incorporating mind, spirit and body. His comprehensive approach has lead to success after success. Best known for working miracles on the hit NBC show the "Biggest Loser" and the "Biggest Loser Australia," Bob Harper is author of the book "Are You Ready!" and a trainer to the stars as well, motivating Gwyneth Paltrow, Ben Stiller and Ellen DeGeneres, among others. Watch him on "The Biggest Loser," Tuesday nights at 8/7c on NBC.

About the Wm. Wrigley Jr. Company (NYSE: WWY)

Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate. The company has operations in more than 40 countries and distributes its world-famous brands in more than 180 countries. Three of these brands -- Wrigley's Spearmint®, Juicy Fruit®, and Altoids® -- have heritages stretching back more than a century. Other well-loved brands include Doublemint®, Life Savers®, Skittles®, Big Red®, Boomer®, Pim Pom®, Winterfresh®, Extra®, Starburst®, Freedent®, Hubba Bubba®, Orbit®, Excel®, Creme Savers®, Lucas®, Eclipse®, Airwaves®, Solano®, Sugus®, Lockets®, P.K.®, Cool Air® and 5™. Wrigley is headquartered in Chicago, IL and operates as a subsidiary of Mars, Incorporated, based in McLean, VA. Mars is a $27-billion, family-owned company that produces some of the world's leading confectionery, food and petcare products and has growing beverage and health & nutrition businesses.

© 2008 Wm. Wrigley Jr. Company. All Rights Reserved. Extra and 3 PM Snackdown Challenge are trademarks of the Wm. Wrigley Jr. Company. The 3 PM Snackdown Challenge is sponsored by Wrigley. NBC and "The Biggest Loser" are not affiliated or involved with the 3 PM Snackdown Challenge.

[i]  Wrigley 3pm Snackdown Study. StrategyOne. November 2008.
[ii] Data on file.

Contact Information: For more information, contact: Jennifer Jackson-Luth Wm. Wrigley Jr. Company (312) 645-8876 jennifer.jacksonluth@wrigley.com Lauren Pankhurst Edelman on behalf of Wrigley (312) 233-1290 lauren.pankhurst@edelman.com