NEW YORK, NY--(Marketwire - December 9, 2008) - The Luxury Institute (
www.LuxuryInstitute.com)
announced today that it has launched its world-class Preferred Partner
Consulting Program. Several major projects are already underway.
The Luxury
Institute's Preferred Partner Consulting Program delivers an
independent and objective Preferred Partner network. The Institute's
extensive partner vetting process ensures that only skilled and experienced
professional luxury consultants, who have successful operational or
consulting experience with world-class luxury brands, come highly
recommended by their clients and peers, and who share the Institute's
philosophy and ethical business principles, are admitted into the program.
All Preferred Partners and Consulting Clients have the benefit of the
Luxury Institute's extensive multi-year research surveys database, which
contains consumer ratings of hundreds of luxury brands in dozens of
categories, to optimize project results. Every project involves senior
staff professionals who are responsible for, and intimately involved with,
designing, conducting, presenting, and if called for, implementing the
recommendations.
"There is a new luxury paradigm," said Milton Pedraza, CEO of the Luxury
Institute. "Our impartial and independent 'voice of the high net-worth
consumer' research has accurately documented far in advance the
commoditization of luxury brands, the migration of wealthy consumers to the
Internet and Web 2.0, the sub-optimal state of customer service in the
luxury industry, the rapidly rising importance of corporate social
responsibility, and has shattered many myths about global luxury and
wealth. We have done so at great value to our clients via our shared-cost
membership and syndicated model. In these extremely challenging times, we
have received dozens of requests to assist luxury senior Management Teams
and Boards of Directors in separating myth from reality and recommend
solutions rapidly and effectively. Our new Preferred Partners Consulting
Program is designed to deliver world-class, unbiased consulting at prices
that are in line with the current economics of luxury."
These new services, delivered by the Luxury Institute, in combination with
the world's foremost independent luxury experts, our Preferred Partners,
are designed to complement our fact-based "voice of the high net-worth
consumer" research, and provide luxury brands end-to-end solutions.
New
luxury
consulting services include:
-- Customer experience measurement
-- Customer experience enhancement and training
-- Qualitative research
-- CRM audit and consultation
-- Brand positioning
-- Business and marketing consulting
-- Creative strategy workshops
-- Innovation ideation
-- Design and graphics
About the Luxury Institute
The Luxury Institute is the uniquely independent and impartial ratings,
reviews and research institution that is the trusted and respected voice of
the high net-worth consumer. The Institute provides a portfolio of
proprietary publications and research that guides and educates high
net-worth individuals and the companies that cater to them on leading edge
trends, high net-worth consumer rankings and ratings of luxury brands, and
best practices. The Luxury Institute also operates the Luxury Board
(
www.LuxuryBoard.com), the world's first global, membership-based online
community for luxury goods and services executives, professionals and
entrepreneurs. To reach the Luxury Institute, please call 646-792-2669 or
go to
www.LuxuryInstitute.com.
Contact Information: Contact:
Martin Swanson
Vice President
Business Development
The Luxury Institute
(office) 914-909-6350
(cell) 914-715-3357
www.LuxuryInstitute.com