SAN BRUNO, CA--(Marketwire - December 10, 2008) -
Marketbright, a leading
on-demand
marketing
automation platform, today announced it has surpassed 10,000 users, a
significant milestone that highlights the company's sustained growth and
customer satisfaction with Marketbright's unique channel marketing
solution. In addition, Marketbright announced recent customer wins,
including
Exalead,
LogiXML,
SupportSoft and
Ensim.
New Marketbright customer Exalead is a global provider of search software
for businesses and the Web. The company chose Marketbright to become its
central marketing automation platform in November 2008 in order to more
effectively manage and improve the company's
lead generation
and nurturing strategy, and foster an improved selling approach that
emphasizes more targeted campaigns and better communication among sales and
marketing teams.
"Using Marketbright's solution, we have been able to quickly shrink the gap
between our sales and marketing teams, while generating unique campaigns
that directly target the unique needs of prospects," said Exalead Director
of Marketing Eric Rogge. "The Marketbright platform was remarkably easy to
implement, and is a major facet of our transition to a new form of
marketing -- one that emphasizes listening closely to customer feedback,
communicating proactively and building relationships."
Marketbright is dedicated to providing a solution that enables companies to
improve their
demand
generation through a single, sophisticated, yet
easy-to-use platform, and the company's sustained, consistent customer
growth validates demand for a solution that both supports and simplifies
the management of marketing activities. Marketbright customers have
reported substantial customer growth with deployment of the company's
solution, and this quarter customer
Varonis Systems was honored as a
DemandGen 10 Award finalist for its innovative use of
Marketbright's marketing automation tools to fuel business growth.
Specific results at Varonis from Q3 2007 to Q3 2008 include:
-- The number of simultaneously run campaigns increased from an average
6 to 25+
-- Average email promotion open rate increased from 6% to 11%
-- Average campaign conversion rates increased from 9% to 21%
-- Qualified leads to sales sourced by marketing increased 500%
-- Average CPL was decreased from 45%
Marketbright's growing roster of new customers also includes LogiXML, a
leader in interactive, Web-based business intelligence; SupportSoft, a
provider of software and services automating the resolution of technology
problems; and Ensim, the leading provider of user provisioning and access
control software.
"Our steady growth in the past several months speaks to the strong value of
our innovative solution, and how it helps marketing teams better understand
the customer and provide greater insight into prospects' particular needs
at a much earlier stage in the sales cycle," said Dom Lindars, CEO of
Marketbright. "Looking forward, we are focused on further expanding our
offering and providing even more advanced ways for customers to optimize
campaigns and sales productivity, measure marketing ROI and rapidly grow
the channel."
About Marketbright
Marketbright delivers the leading software-as-a-service marketing
automation solution, enabling more than 10,000 users at companies such as
Serena Software, VMware and Avid to make contact, manage leads and convert
prospects to customers. Marketbright's full suite of integrated
applications includes campaign management, email marketing, event
management, landing page creation, lead scoring, lead nurturing and
membership management. The company is privately held and headquartered in
San Bruno, Calif., and can be reached at
http://www.marketbright.com.
Contact Information: Contact Information
Rachel Levine or Leonora Stevens
LaunchSquad
415.625.8555
Marketbright(at)launchsquad(dot)com